From $0 to $15M Selling Eye Liner at 27 Years Old | Iris Smit

Video Description

In this episode, Iris Smit, founder of The Quick Flick, shares how she launched a multi-million dollar beauty empire from her dorm room with just $10,000. She reveals: ✅ How she turned a simple eyeliner hack into a viral beauty brand ✅ The influencer marketing strategy that skyrocketed The Quick Flick ✅ Why she turned down a Shark Tank deal & what happened next ✅ How authenticity & storytelling gave her brand a competitive edge ✅ Her journey of hitting rock bottom & rebuilding her business from scratch If you’re an entrepreneur looking to bootstrap, build a viral brand, and scale in the beauty industry, this episode is packed with insights on resilience, innovation, and standing out in a competitive market. 📩 How We Can Help You Scale Your Business Faster 🔥 Want to learn directly from 7, 8 & 9-figure founders inside Foundr+? Start your $1 trial today → http://www.foundr.com/startdollartrial 💡 Prefer a custom roadmap and 1-on-1 coaching? → Starting from scratch? Apply here → https://www.foundr.com/startmentorship → Already have a store? Apply here → https://www.foundr.com/growmentorship 🔗 Connect With Nathan Chan 📸 Instagram → https://www.instagram.com/nathanchan 💼 LinkedIn → https://www.linkedin.com/in/nathanhchan/ 🔗 Connect With Iris Smit & The Quick Flick 📸 Instagram → https://www.instagram.com/irisjade 💼 LinkedIn → https://www.linkedin.com/in/iris-smit/ 🌍 The Quick Flick → https://www.thequickflick.com 00:00 - Who is Iris Smit? 00:55 - Introduction & Welcome to The Foundr Podcast 02:03 - The Origins of Quick Flick & Finding Entrepreneurship 03:12 - The Deeper Motivation Behind Starting a Business 04:36 - Funding Quick Flick with $10,000 & Juggling University 05:52 - Launching the First Product & Early Traction 07:45 - Influencer Marketing & Going Viral 09:03 - Huda Beauty’s Impact & The Road to Shark Tank 09:48 - Getting Discovered by Shark Tank Producers 11:07 - The Shark Tank Deal & Why Iris Turned it Down 14:52 - Struggling with Success & Hitting Rock Bottom 16:48 - The Journey to Therapy & Rebuilding the Business 19:02 - Restructuring the Team & Shifting Business Operations 20:35 - Launching Beauty Fridge & Expanding the Brand 22:11 - Finding Product-Market Fit in Beauty & Skincare 24:47 - Creative Marketing Strategies to Stand Out 27:13 - The Power of Founder-Led Branding & Storytelling 28:58 - The Shift to Unpolished, Authentic Content 30:53 - Building Strong Community Engagement Over Followers 32:31 - Finding & Developing Winning Product Ideas 34:59 - The Thought Process Behind Viral Products 35:44 - Manufacturing & Product Sourcing Strategies 38:30 - Navigating Minimum Order Quantities & Supplier Negotiation 41:44 - Lessons from Running Multiple Businesses 42:53 - Balancing Growth vs. Launching New Products 44:54 - Expanding into New Markets & Global Growth 45:52 - Running a Fully Remote E-commerce Business 47:51 - Rethinking Traditional Business Structures for Success 48:10 - The Future of Quick Flick & Exploring New Categories 49:36 - Final Advice for Entrepreneurs & Foundr Community 49:59 - Closing Remarks 🎯 Follow Foundr for More Business Growth Strategies 📺 YouTube → http://bit.ly/2uyvzdt 🌍 Website → http://www.foundr.com 📸 Instagram → https://www.instagram.com/foundr/ 📘 Facebook → http://www.facebook.com/foundr 🐦 Twitter → http://www.twitter.com/foundr 💼 LinkedIn → https://www.linkedin.com/company/foundr/ 🎙️ Podcast → http://www.foundr.com/podcast