From $0 to $100M Selling Coffee Scrubs | Jessica Hatzis

Video Description

What You’ll Learn in This Episode In this episode, Jess Hatzis, co-founder of Frank Body & Willow & Blake, shares how she helped turn a $10,000 investment into a $100M+ beauty empire using bold branding & customer-driven marketing. She reveals: ✅ How Frank Body’s Instagram strategy changed beauty marketing forever ✅ Why brand voice is your biggest asset & how to craft one that stands out ✅ How to go from DTC to retail partnerships with Mecca, Target & Ulta ✅ The pivot beyond coffee scrubs & why Frank Body evolved into high-performance skincare ✅ Lessons on scaling, managing co-founder dynamics & keeping brand authenticity If you're an entrepreneur looking to build a viral brand, scale without losing authenticity, and master modern marketing, this episode is packed with insights from one of beauty’s top disruptors. 📩 How We Can Help You Scale Your Business Faster 🔥 Want to learn directly from 7, 8 & 9-figure founders inside Foundr+? Start your $1 trial today → http://www.foundr.com/startdollartrial 💡 Prefer a custom roadmap and 1-on-1 coaching? → Starting from scratch? Apply here → https://foundr.com/pages/coaching-start-application → Already have a store? Apply here → https://foundr.com/pages/coaching-growth-application 🔗 Connect With Nathan Chan 📸 Instagram → https://www.instagram.com/nathanchan 💼 LinkedIn → https://www.linkedin.com/in/nathanhchan/ 🔗 Connect With Jess Hatzis & Frank Body 📸 Instagram → https://www.instagram.com/jess_hatzis 📸 Frank Body Instagram → https://www.instagram.com/frank_bod 🌍 Frank Body → https://www.frankbody.com 💼 Willow & Blake → https://www.willowandblake.com 00:00 - Who is Jess Hatzis? 01:26 - Welcome to The Foundr Podcast with Nathan Chan 01:35 - How Jess Went from Copywriter to Entrepreneur 02:33 - The Birth of Frank Body & The Power of Branding 04:07 - How Frank Body Went Viral on Instagram 05:59 - Does Sending Products to Influencers Still Work? 07:54 - Why Frank Body Shifted Focus to TikTok 09:39 - The Pressure of Scaling a $100M Brand 11:45 - How Running a Business Becomes a ‘Job’ Over Time 12:22 - Managing Co-Founders & Business Relationships 13:49 - Finding the Right Roles as a Co-Founder 15:21 - How Jess Transitioned into the CMO Role 17:02 - Becoming a Leader & Building a High-Performing Team 18:24 - Why Honest Conversations Are Key in Business 20:36 - The Ariana Grande Copycat Story 21:59 - How Frank Body Overcame Copycats & Evolved 23:57 - Moving Beyond “That Instagram Brand” 25:50 - Frank Body’s Shift to Retail: Mecca, Target & Ulta 26:55 - Advice for Founders Expanding into Retail 28:45 - The Meaning Behind “Risk It for the Biscuit” 29:56 - Why Frank Body Took on Investors & a Board 31:02 - The Challenges of Raising Money & Growing Sustainably 32:40 - How Frank Body Built an International Team 33:41 - The Biggest Challenges Jess Faced as a Founder 35:29 - Running a Business While Having a Newborn 36:47 - The Struggle Between Growth & Work-Life Balance 37:49 - Advice for Working Moms Balancing Business & Family 38:52 - Is the Beauty Industry Oversaturated? 39:42 - Copywriting Fundamentals Every Founder Needs 40:19 - What Makes a Brand Truly Successful 41:07 - Final Thoughts & Where to Follow Jess 41:19 - Next Episode: Emma Grede on Building Skims & Good American 🎯 Follow Foundr for More Business Growth Strategies 📺 YouTube → http://bit.ly/2uyvzdt 🌍 Website → http://www.foundr.com 📸 Instagram → https://www.instagram.com/foundr/ 📘 Facebook → http://www.facebook.com/foundr 🐦 Twitter → http://www.twitter.com/foundr 💼 LinkedIn → https://www.linkedin.com/company/foundr/ 🎙️ Podcast → http://www.foundr.com/podcast