She Made $100K in 90 Days Selling Sunscreen | Tori Gill

Video Description

What You’ll Learn in This Episode In this episode, Tori Gill, founder of Sun & Daughter, shares how she built a six-figure sunscreen brand in just three months while juggling motherhood and a full-time job. She reveals: ✅ The problem that inspired her to create a mineral sunscreen brand for kids ✅ How she went from zero experience to launching a regulated product in Australia ✅ Why she invested heavily in branding to stand out in the crowded skincare space ✅ Her scrappy marketing tactics that led to a $4,000 launch day ✅ The power of founder-led content and why showing up online is a game-changer If you're an entrepreneur looking to launch a product, break into a competitive industry, or scale fast with a limited budget, this episode is packed with real-world lessons from the trenches. 📩 How We Can Help You Scale Your Business Faster 🔥 Want to learn directly from 7, 8 & 9-figure founders inside Foundr+? Start your $1 trial today → http://www.foundr.com/startdollartrial 💡 Prefer a custom roadmap and 1-on-1 coaching? → Starting from scratch? Apply here → https://foundr.com/pages/coaching-start-application → Already have a store? Apply here → https://foundr.com/pages/coaching-growth-application 🔗 Connect With Nathan Chan 📸 Instagram → https://www.instagram.com/nathanchan 💼 LinkedIn → https://www.linkedin.com/in/nathanhchan/ 🔗 Connect With Tori Gill & Sun & Daughter 📸 Instagram → https://www.instagram.com/sunanddaughter_/ 🌍 Sun & Daughter → https://www.sunanddaughter.com.au/ 00:00 - Who is Tori Gill? 01:11 - Meet Tori Gill: Founder of Sun & Daughter 01:34 - How Tori Turned a Simple Idea Into a Thriving Brand 02:05 - The Big Problem With Most Sunscreens 03:18 - Why Mineral Sunscreen is Better for Kids 04:02 - The Birth of Sun & Daughter & Building the Brand 04:45 - From Hairdresser to Entrepreneur: Finding Freedom 06:04 - The Branding Process: Why Canva Was the First Step 07:13 - Winning the Foundr Plus Grant & Building Momentum 08:04 - Finding a Manufacturer for Sunscreen 09:46 - The Challenges of Sunscreen Production & Approval 12:21 - Why Sunscreen is Considered a Medicine in Australia 13:00 - Scaling Sales in a Strictly Regulated Industry 14:21 - From Idea to Launch: A 6-Month Journey 16:43 - The Nightmare of Manufacturing Mistakes 17:34 - How Shipping Delays Almost Ruined the Launch 18:14 - The Boxing Day Launch: Why Timing Was Everything 18:32 - The First Sale & Why It Wasn’t Family 18:59 - Social Media Marketing: Building Hype Before Launch 19:43 - How to Get Customers to Order Fast 20:04 - The $4,000 First Day & Why It Worked 21:49 - The Power of Email Lists & Pre-Launch Strategies 23:10 - The Budget Breakdown: A $100K+ Investment 24:25 - Why Tori Spent Big on Branding & Photography 25:52 - The Power of Design: Why Branding Pays Off 26:52 - How Sun & Daughter is Growing So Fast 27:58 - Instagram vs TikTok: Where to Focus 28:15 - The Genius of Limited-Time Offers & Flash Sales 29:57 - The Strategy Behind Gift With Purchase 30:58 - How Tori’s Custom Brushes Increased Sales 32:46 - Why AOV (Average Order Value) is Crucial for Scaling 33:06 - The Power of Bundles & Cross-Sells 34:09 - Founder-Led Content: How Tori Became the Face of the Brand 35:47 - Why Talking to Camera is the Best Marketing Move 36:21 - What’s Next: Expanding the Product Line 37:06 - The Challenges of Creating a Natural Body Wash 38:06 - The Next Big Sunscreen Innovation 39:06 - Expanding Beyond Sunscreen to Full Skincare 39:56 - Balancing Business & Life as a Solo Founder 41:01 - The Reality of Working Late & Sacrificing Netflix 42:17 - Scaling With Influencer Partnerships & PR 43:19 - The Future of Sun & Daughter: What’s Next 🎯 Follow Foundr for More Business Growth Strategies 📺 YouTube → http://bit.ly/2uyvzdt 🌍 Website → http://www.foundr.com 📸 Instagram → https://www.instagram.com/foundr/ 📘 Facebook → http://www.facebook.com/foundr 🐦 Twitter → http://www.twitter.com/foundr 💼 LinkedIn → https://www.linkedin.com/company/foundr/ 🎙️ Podcast → http://www.foundr.com/podcast