She Went From $0 to $1.2 Billion Selling Shoes | Tamara Mellon

Foundr January 10, 2025
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From working in PR to co-founding Jimmy Choo to launching her own luxury fashion brand, Tamara Mellon has redefined high-end fashion. In this interview, Tamara shares: ✅ How she identified a gap in the market and launched Jimmy Choo with just $150K ✅ How the brand exploded after being featured in Sex and The City ✅ The difference between private equity and VC and how it shaped the brand’s success ✅ Why she launched her own brand, Tamara Mellon, as a direct-to-consumer model ✅ How she pivoted her business during COVID and leveraged influencers to scale ✅ Why customer relationships should be the #1 priority for any fashion brand If you’re an entrepreneur looking to build a premium brand, master organic marketing, and scale in today’s digital landscape, this episode is packed with insights from one of the most influential figures in the fashion industry. 📩 How We Can Help You Scale Your Business Faster 🔥 Want to learn directly from 7, 8 & 9-figure founders inside Foundr+? Start your $1 trial today → http://www.foundr.com/startdollartrial 💡 Prefer a custom roadmap and 1-on-1 coaching? → Starting from scratch? Apply here → https://foundr.com/pages/coaching-start-application → Already have a store? Apply here → https://foundr.com/pages/coaching-growth-application 🔗 Connect With Nathan Chan 📸 Instagram → https://www.instagram.com/nathanchan 💼 LinkedIn → https://www.linkedin.com/in/nathanhchan/ 🔗 Connect With Tamara Mellon 📸 Instagram → http://www.instagram.com/tamaramellon 🐦 Twitter → http://www.twitter.com/TamaraMellon 💼 LinkedIn → https://www.linkedin.com/in/tamara-mellon-brand-uk-limited 🎯 Follow Foundr for More Business Growth Strategies 📺 YouTube → http://bit.ly/2uyvzdt 🌍 Website → http://www.foundr.com 📸 Instagram → https://www.instagram.com/foundr/ 📘 Facebook → http://www.facebook.com/foundr 🐦 Twitter → http://www.twitter.com/foundr 💼 LinkedIn → https://www.linkedin.com/company/foundr/ 🎙 Podcast → http://www.foundr.com/podcast

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