Harvard i-lab | Startup Secrets: Go to Market Strategies
Harvard Innovation Labs
@harvardilabAbout
We're an ecosystem that supports Harvard students and select alumni in their quest to explore the world of game-changing innovation and entrepreneurship. Since our founding in 2011, we’ve helped 5,000+ founders from all 13 Harvard schools create global, lasting change.
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Video Description
Find out why it can be twice as important to get your Go-to-Market right, even if you've engineered a great product. Get to understand the strategic and tactical frameworks needed to enter a market and occupy a dominant position. Learn how to develop your "brand essence" and integrate other key marketing assets so that you can pursue an impactful sales and marketing approach. Learn more about the Harvard Innovation Lab at http://i-lab.harvard.edu/ and follow us on Twitter at http://twitter.com/innovationlab and like us on Facebook at https://www.facebook.com/harvardinnovationlab
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