3 High-Impact GA4 Explorations

Video Description

GA4 wants us to customize reports. But reports will only get you so far. When you really need insights, it’s time to set up a GA4 exploration. We’ve spent years experimenting with GA4, creating hundred of customizations and dozens of explorations. Over all that time, there are a few explorations that stand out as the most useful, the most impactful. This video shows the step-by-step process for creating those exact GA4 Explorations. We’ll use Free Form Explorations with both table and line chart visualizations. We’ll also use a Path Exploration to measure navigation performance, including the clickthrough rates on calls to action. What we show in this Google Analytics video: 🔹A step-by-step, demonstrative guide to building reports, highlighting the clicks on your calls to action, conversion rates, and article performances across various channels. 🔹How to identifying the conversion rates of your mobile vs. desktop visitors, especially those from paid sources. 🔹Clickthrough Rates Analysis: Discover the performance of your CTAs and understand how your navigation works (or doesn’t) for your visitors 🔹Pinpoint which of your articles are top performers across the various traffic sources 🔹Learn how to effectively share your GA4 explorations with team members and stakeholders, for better data-driven decision-making. Here are the time codes so you can jump directly to each of the three explorations: 0:31 How to check the performance of channels across device types 3:40 Find the clickthrough rates (CTRs) of your calls to action (CTA) 6:04 Measure the performance of any article across channels Whether you’re a digital marketing analyst, an SEO expert, or a curious business owner, this tutorial is crafted to enhance your GA4 exploration skills, ensuring your data analysis is not just robust, but also insightful and actionable. Additional Resources: 🔗 Get the full post with the detailed step-by-step process here on the Orbit blog... http://www.orbitmedia.com/blog/ga4-explorations/?utm_source=youtube&utm_medium=social&utm_campaign=ga4-explorations 🔗 How to use a GA4 Exploration to measure the use of your site search tool… https://www.orbitmedia.com/blog/how-to-set-up-site-search-google-analytics/?utm_source=youtube&utm_medium=social&utm_campaign=how-to-set-up-site-search-google-analytics 🔗 See how embedded YouTube videos are driving engagement on your pages… https://www.orbitmedia.com/blog/tracking-video-views-google-analytics-tag-manager/?utm_source=youtube&utm_medium=social&utm_campaign=tracking-video-views-google-analytics-tag-manager Thanks for watching! Andy Crestodina Cofounder & CMO Orbit Media Studios A web design, development and optimization agency #GA4 #GoogleAnalytics #DataAnalysis