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How Apple Makes So Much Money

Apple Explained • June 3, 2025
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Apple Explained

@appleexplained

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Explaining things about Apple that take too long to look up yourself. Viewers can contact Greg here: [email protected]

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Video Description

Today, Apple is the third most valuable company in the world. Generating about 391 billion dollars in fiscal year 2024. But that’s total revenue. If you subtract their costs like research and development, employee salaries, materials, and manufacturing, Apple is left with 93.7 billion. Which is a 24% profit margin. But where does all that money come from? Well, the largest and most obvious source is iPhone sales.

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