How This Brand Went From $49M Loss to Viral Brand Success

Video Description

Build‑A‑Bear was losing $49 million and fading from relevance — until CEO Sharon Price John stepped in. In this episode of *How Leaders Lead*, Sharon shares how she led one of retail’s most inspiring turnarounds — bringing the iconic brand back to life by leaning into purpose, storytelling, and smart licensing. From Disney and Pokémon to Deadpool and Sanrio, Build‑A‑Bear is now thriving with teens, adults, and new generations of fans. Here’s what you’ll learn: ✅ The 4-letter turnaround formula that drove sustained growth ✅ How to evolve your brand without losing its heart ✅ The mindset shift every modern leader needs ✅ Behind-the-scenes strategy of the viral “Pay Your Age” campaign ✅ Why 40% of Build‑A‑Bear’s sales now come from adults ✅ How to honor your company’s legacy — while building what’s next This episode is a must-watch for leaders who want to grow their brand, stay culturally relevant, and lead with meaning. Subscribe now: https://www.youtube.com/channel/UCa4HLorpafz21UwJem_OnGg?sub_confirmation=1 #buildabear #buildabearworkshop #ceointerview #ceo #womeninleadership #womeninbusiness #howleaderslead #davidnovak #businessgrowth #leadershipdevelopment