How to Create a Social Media Strategy from Scratch (Step-by-Step)
High Season Co.
@highseasoncoAbout
Weβre Tiffany and Craig, founders of High Season Co., a social media marketing agency and education business built for business owners who want results (not guesswork). For over 10 years, weβve created and executed social media and content strategies for global brands. Today, we teach business owners how to apply those same principles to grow their own brands online with intention, consistency, and purpose. On this channel, youβll find weekly videos covering: β’ Social media strategy for business owners β’ Content strategy and content planning β’ Instagram, YouTube, and short-form video growth β’ Systems, tools, and workflows that make social media easier to manage β’ How to turn content into leads, sales, and long-term growth β Want deeper support? Join our membership for exclusive trainings, live strategy sessions, and resources. Social Media Strategy, Content Strategy, and Marketing Education for Business Owners, Creative Entrepreneurs, Coaches, Service Providers & Educators.
Video Description
Here's how to FINALLY create an effective social media strategy that gets you real results. β‘οΈ Download your FREE Social Media Strategy Template: https://bit.ly/HS2024SocialStrat π Join us for a live walkthrough and Q&A: https://youtube.com/live/oU3cnIpkSQE π Grab our Social Media Metrics Tracker: https://highseasonco.myflodesk.com/social-reporting-template Join our membership channel and become a High Season Insider for access to exclusive member-only content like: π Live Q&As π Free templates and resources π½ Bonus vlogs and interviews with industry experts π€ Members-only rates and promos on services β‘οΈ Join here: https://www.youtube.com/channel/UCsYxr-Su3k5vRMRUUasvREw/join πΆ Music by epidemic sound. Get your 30-day free trial: https://bit.ly/2UzjqOn Thanks for watching: How to Create a Social Media Strategy (Step-by-Step) β WE DROP NEW VIDEOS EVERY WEEK, SUBSCRIBE! http://bit.ly/SubHSYouTube β Want to work with us? Get in touch: https://highseasonco.com/contact β Connect with us: https://instagram.com/highseasonco β Subscribe to our newsletter and become an Insider: https://bit.ly/HighSeasonNewsletter ββ π TIMESTAMPS π 0:00 Intro to How to Create a Social Media Strategy 0:20 What is a Social Media Strategy? 1:47 Step 1 3:23 Step 2 5:37 Step 3 8:00 Step 4 9:50 Step 5 10:46 Step 6 11:57 Step 7 13:05 Add These to Your Strategy too ββ π RESOURCES π β Access all of our best Social Media tools and resources to help you get confident, get organized and get results: https://www.highseasonco.com/shop β Get your FREE copy of our Perfect Instagram Reels Checklist here: https://bit.ly/HSReelsChecklist β Download your FREE copy of our Ultimate Instagram Checklist: https://bit.ly/HSInstaChecklist β Grab a FREE copy of our Instagram Ads Cheatsheet: http://bit.ly/InstaAdsChecklist ββ πΏ WATCH THESE NEXT πΏ β£ INSTAGRAM SEO EXPLAINED: https://youtu.be/2Sn-l7ZiH34 β£ Are your Instagram Reels views lower? This is why: https://youtu.be/9dvuc198HU4 β£ Do this to plan, create + schedule 3 MONTHS of content: https://youtu.be/D2Tnj3Oi_os β£ Which Social Media Platform is Right For You? https://youtu.be/vplloSg5DrQ β£ Instagram Growth Tips π: https://www.youtube.com/watch?v=gY_ZY6hEE1E&list=PLr0cAjaVapOPKf0fwNCKf437C1gtl8KJB ββ π οΈ TOOLS π οΈ We use TubeBuddy to optimize our YouTube videos: https://www.tubebuddy.com/highseasonco We use REV to caption our videos: https://try.rev.com/3qpQBD We use ManyChat to automate conversations on Instagram and Facebook and turn our followers into clients: https://manychat.com/product/instagram?utm_campaign=HIGHSEASON π½οΈ MAIN CAMERA + LENSES: Fujifilm X-T4 Mirrorless Camera Body - Silver: https://geni.us/FujiXT4Silver Fujifilm Fujinon Prime Lens XF23mm F1.4 R: https://geni.us/FujinonLens23mm (for that gorgeous bokeh) Canon EOS 6D Mark II Digital SLR Camera Body: https://geni.us/Canon6DMkII Sigma Lens 24mm f/1.4 Wide-Angle-Prime: https://geni.us/Sigma24mmLens14 (and more gorgeous bokeh) Vlog Camera, Canon G7X Mark II: https://geni.us/CanonG7XMkII π‘ LIGHTING: Softbox Studio Lights: https://geni.us/SoftboxLights ποΈ AUDIO: Shure SM7B Microphone: https://a.co/d/cSfXpvt Zoom H4n Pro Handy Recorder: https://geni.us/ZoomH4nMic We use Epidemic Sound for music: https://bit.ly/2UzjqOn πΈ ACCESSORIES: Joby GorillaPod 3K Kit Tripod: https://geni.us/JobyGorillaPod3K Manfrotto PIXI Mini Tripod, Black: https://geni.us/ManfrottoTripodBlack π» APPS/SOFTWARE: Keep social media planning and posting simple with Planoly: https://bit.ly/47gRHqb We use Canva for thumbnails + social graphics: http://bit.ly/HSCanvaRef We use Ecamm Live for our YouTube Lives + screensharing https://bit.ly/3dAc8C8 DISCLAIMER: This description includes affiliate links which means we earn from qualifying purchases at no extra charge to you. Thanks for your support! ββ π€ FOLLOW US: Web: https://highseasonco.com Instagram: https://instagram.com/highseasonco Threads: https://www.threads.net/@highseasonco Twitter: https://twitter.com/highseasonco Facebook: https://facebook.com/highseasonco LinkedIn: https://linkedin.com/company/highseasonco Pinterest: https://pinterest.com/highseasonco ββ This video is all about: how to create a social media strategy, what are the 7 steps to creating a social media strategy, how to create a great social media strategy plan, how to create a social media marketing strategy, how do you write a social media strategy, successful social media strategy, how to build your social media marketing strategy, how do you develop an instagram strategy, how to create a strategy, what should be included in a social media strategy, what is a social media strategy ABOUT US: We're a Social Media Agency designed to help you discover your community, create authentic connections and deliver transformational experiences.
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