How to do an SEO Audit — 7 Steps for Beginners (Free Tools)

The Conversion Clinic — by JRR Marketing July 17, 2024
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The Conversion Clinic — by JRR Marketing

@theconversionclinic

About

The Conversion Clinic is the fastest, most affordable way to turn Google Ads & SEO into your #1 revenue driver. I teach a private group on Skool how to this: https://www.skool.com/theconversionclinic/about My name’s Josiah Roche. I run an SEM agency called JRR Marketing. And last year, my small team helped our clients make$53M in revenue. Not bad for SEO and Google Ads. So, that is to say that everything on this channel is backed by real research and experience. What do I get out of this? A small number of viewers turn into clients. But that's a bonus. So, whether you own a business, work in marketing, or design websites, there's gold here for you. So hit subscribe and join me on this journey to make the internet a better, more profitable place, one website and ad account at a time. -------------------------------------- ☑ Website — https://www.josiahroche.co/ ☑ LinkedIn — https://www.linkedin.com/in/josiahroche/

Video Description

🔥Get the free SEO audit checklist and the free tools from this video 👉https://www.skool.com/theconversionclinic/about In this video, I show you how to do an SEO audit in 7 steps for beginners using free tools. You’ll learn how to crawl your site for technical SEO issues, tidy up on-page SEO, and fix quick wins that can help ranking. We cover title tag and meta description checks, headings, alt text, page speed and load times. Then we use Google Search Console to review sitemap, index coverage, and CTR so search engines can crawl and understand your important pages. 👇Free Tools Mentioned in the Video👇 1. Screaming Frog: https://www.screamingfrog.co.uk/seo-spider/ 2. SEO Meta in 1 Click: https://chromewebstore.google.com/detail/bjogjfinolnhfhkbipphpdlldadpnmhc 3. TinyPNG: https://tinypng.com/ 4. GTmetrix: https://gtmetrix.com/ 5. Pingdom Tools: https://tools.pingdom.com/ 6. Google Search Console: https://search.google.com/ 7. ChatGPT: https://chat.openai.com/ ⏩ Skip to Section 00:00 Introduction and the free SEO audit checklist overview 00:20 Step 1: Check obvious errors with a crawl (Screaming Frog) 02:10 Step 2: Check metadata (SEO Meta in 1 Click) 03:41 Step 3: Check H tags and missing alt text (Screaming Frog + ChatGPT) 04:41 Step 4: Optimise images and compress files (TinyPNG) 05:27 Step 5: Check page speed and load times (GTmetrix + Pingdom Tools) 07:33 Step 6: Check sitemap and indexing setup (Google Search Console) 09:03 Step 7: Check CTR and improve clicks (Google Search Console + ChatGPT) 10:15 Step 8: Use ChatGPT (paid) to fix SEO issues faster 📺More videos from The Conversion Clinic How to Write Meta Titles and Descriptions to Boost CTR – in 4 Minutes!: https://www.youtube.com/watch?v=4LAz7QHbh4Y How to Write SEO Image Alt Tags in SECONDS with ChatGPT: https://www.youtube.com/watch?v=ihXrguj1WjM How to Test the Speed of a Website — Top 3 Free Tools: https://www.youtube.com/watch?v=96CcwpEYJ0k 📚 Related resources Why You Need an SEO Audit — 4 Quick Wins That’ll Save You Thousands in Lost Sales: https://josiahroche.co/blog/why-you-need-an-seo-audit/ Why Your Website Is Not Ranking in Google and How To Fix It: https://josiahroche.co/blog/website-is-not-ranking-in-google/ ❓FAQs Q1 What is an SEO audit A site audit that finds what’s hurting ranking, including technical SEO, on-page SEO, crawl issues, and index problems. Q2 What should I fix first in a technical SEO audit Crawl blockers first: broken link errors, redirect chains, wrong canonicals, accidental noindex, and robots.txt issues. Q3 How do I crawl my site for SEO issues Run a Screaming Frog crawl and review problem URLs for errors, duplicates, missing meta, and messy site structure. Q4 What should I look for in title tags and meta descriptions Unique, clear titles and meta that match intent and include the main keyword naturally, so CTR improves in the search engine results. Q5 How do I check sitemap and indexing in Google Search Console Submit the sitemap, then check index coverage and exclusions to make sure important pages are getting indexed. Q6 How do I check page speed and load times properly Use GTmetrix or Pingdom and focus on heavy images, scripts, and Core Web Vitals style issues that hurt user experience. Q7 How do I find and fix duplicate content Use your crawl to spot duplicates, choose the best page, then clean up internal links and use redirects or canonicals where needed. Q8 Do backlinks matter in a beginner SEO audit Yes, but fix crawl and on-page issues first so your backlink profile actually helps instead of getting wasted. 📞 Need help getting your marketing off the ground? Book a call: https://josiahroche.co/book-meeting/ 👍 Subscribe to The Conversion Clinic: https://www.youtube.com/@TheConversionClinic 🌐 Connect with me ☑ Website -- https://josiahroche.co/ ☑ LinkedIn -- https://www.linkedin.com/in/josiahroche/ ☑ Instagram -- https://www.instagram.com/josiahroche.co/ ☑ Podcast -- https://open.spotify.com/show/2S4f67HNYsjuCKPUcq1yO7?si=9f536af2fed24e34&nd=1&dlsi=5ef3e155581a44bc ☑ TikTok -- https://www.tiktok.com/@jrrmarketing #seo #websiteaudit #websitespeed #technicalseo ☑ TikTok -- TiktokJosiah Roche 🥇 Google Ads Guy's Creator Profile

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