How to do an SEO Audit — 7 Steps for Beginners (Free Tools)
The Conversion Clinic — by JRR Marketing
@theconversionclinicAbout
The Conversion Clinic is the fastest, most affordable way to turn Google Ads & SEO into your #1 revenue driver. I teach a private group on Skool how to this: https://www.skool.com/theconversionclinic/about My name’s Josiah Roche. I run an SEM agency called JRR Marketing. And last year, my small team helped our clients make$53M in revenue. Not bad for SEO and Google Ads. So, that is to say that everything on this channel is backed by real research and experience. What do I get out of this? A small number of viewers turn into clients. But that's a bonus. So, whether you own a business, work in marketing, or design websites, there's gold here for you. So hit subscribe and join me on this journey to make the internet a better, more profitable place, one website and ad account at a time. -------------------------------------- ☑ Website — https://www.josiahroche.co/ ☑ LinkedIn — https://www.linkedin.com/in/josiahroche/
Latest Posts
Video Description
🔥Get the free SEO audit checklist and the free tools from this video 👉https://www.skool.com/theconversionclinic/about In this video, I show you how to do an SEO audit in 7 steps for beginners using free tools. You’ll learn how to crawl your site for technical SEO issues, tidy up on-page SEO, and fix quick wins that can help ranking. We cover title tag and meta description checks, headings, alt text, page speed and load times. Then we use Google Search Console to review sitemap, index coverage, and CTR so search engines can crawl and understand your important pages. 👇Free Tools Mentioned in the Video👇 1. Screaming Frog: https://www.screamingfrog.co.uk/seo-spider/ 2. SEO Meta in 1 Click: https://chromewebstore.google.com/detail/bjogjfinolnhfhkbipphpdlldadpnmhc 3. TinyPNG: https://tinypng.com/ 4. GTmetrix: https://gtmetrix.com/ 5. Pingdom Tools: https://tools.pingdom.com/ 6. Google Search Console: https://search.google.com/ 7. ChatGPT: https://chat.openai.com/ ⏩ Skip to Section 00:00 Introduction and the free SEO audit checklist overview 00:20 Step 1: Check obvious errors with a crawl (Screaming Frog) 02:10 Step 2: Check metadata (SEO Meta in 1 Click) 03:41 Step 3: Check H tags and missing alt text (Screaming Frog + ChatGPT) 04:41 Step 4: Optimise images and compress files (TinyPNG) 05:27 Step 5: Check page speed and load times (GTmetrix + Pingdom Tools) 07:33 Step 6: Check sitemap and indexing setup (Google Search Console) 09:03 Step 7: Check CTR and improve clicks (Google Search Console + ChatGPT) 10:15 Step 8: Use ChatGPT (paid) to fix SEO issues faster 📺More videos from The Conversion Clinic How to Write Meta Titles and Descriptions to Boost CTR – in 4 Minutes!: https://www.youtube.com/watch?v=4LAz7QHbh4Y How to Write SEO Image Alt Tags in SECONDS with ChatGPT: https://www.youtube.com/watch?v=ihXrguj1WjM How to Test the Speed of a Website — Top 3 Free Tools: https://www.youtube.com/watch?v=96CcwpEYJ0k 📚 Related resources Why You Need an SEO Audit — 4 Quick Wins That’ll Save You Thousands in Lost Sales: https://josiahroche.co/blog/why-you-need-an-seo-audit/ Why Your Website Is Not Ranking in Google and How To Fix It: https://josiahroche.co/blog/website-is-not-ranking-in-google/ ❓FAQs Q1 What is an SEO audit A site audit that finds what’s hurting ranking, including technical SEO, on-page SEO, crawl issues, and index problems. Q2 What should I fix first in a technical SEO audit Crawl blockers first: broken link errors, redirect chains, wrong canonicals, accidental noindex, and robots.txt issues. Q3 How do I crawl my site for SEO issues Run a Screaming Frog crawl and review problem URLs for errors, duplicates, missing meta, and messy site structure. Q4 What should I look for in title tags and meta descriptions Unique, clear titles and meta that match intent and include the main keyword naturally, so CTR improves in the search engine results. Q5 How do I check sitemap and indexing in Google Search Console Submit the sitemap, then check index coverage and exclusions to make sure important pages are getting indexed. Q6 How do I check page speed and load times properly Use GTmetrix or Pingdom and focus on heavy images, scripts, and Core Web Vitals style issues that hurt user experience. Q7 How do I find and fix duplicate content Use your crawl to spot duplicates, choose the best page, then clean up internal links and use redirects or canonicals where needed. Q8 Do backlinks matter in a beginner SEO audit Yes, but fix crawl and on-page issues first so your backlink profile actually helps instead of getting wasted. 📞 Need help getting your marketing off the ground? Book a call: https://josiahroche.co/book-meeting/ 👍 Subscribe to The Conversion Clinic: https://www.youtube.com/@TheConversionClinic 🌐 Connect with me ☑ Website -- https://josiahroche.co/ ☑ LinkedIn -- https://www.linkedin.com/in/josiahroche/ ☑ Instagram -- https://www.instagram.com/josiahroche.co/ ☑ Podcast -- https://open.spotify.com/show/2S4f67HNYsjuCKPUcq1yO7?si=9f536af2fed24e34&nd=1&dlsi=5ef3e155581a44bc ☑ TikTok -- https://www.tiktok.com/@jrrmarketing #seo #websiteaudit #websitespeed #technicalseo ☑ TikTok -- TiktokJosiah Roche 🥇 Google Ads Guy's Creator Profile
Upgrade Your Everyday
AI-recommended products based on this video

Kasa Smart Outdoor Smart Plug by TP-Link (KP400) - Smart WiFi Outlet with 2 Sockets, IP64 Waterproof, Works with Alexa and Google Home, 2.4GHz WiFi Required, No Hub Required, Sunset & Sunrise Offset

Oraolo Open Ear Headphones, Bluetooth 5.4 Wireless Earbuds with Stereo Sound, ENC Clear Call, 21H Playtime, Type-C Charging, Touch Control, IPX6 Waterproof Open Ear Clip-On Earbuds for outdoor workout

Open Ear Wireless Earbuds, Sports Bluetooth Headphones with Real Time Translation, 80Hrs Playtime with LED Power Display, Noise Canceling Headset, IP55 Waterproof Earphones for Workout/Running (Black)

Wireless Earbuds, Sports Bluetooth Headphones, 80Hrs Playtime Ear Buds with LED Power Display, Noise Canceling Headset, IPX7 Waterproof Earphones for Workout/Running Z(Black)

Monster Wireless Earbuds Open Ear AC311, Bluetooth 5.4 Open Ear Headphones, Up to 30 Hours Playtimes Bluetooth Ear Earphones with Stereo Sound, Touch Control and IPX5 Waterproof Open Ear Buds

Brita Stainless Steel Premium Filtering Water Bottle, BPA-Free, Reusable, Insulated, Replaces 300 Plastic Water Bottles, Filter Lasts 2 Months or 40 Gallons, Includes 1 Filter, Carbon - 20 oz.

Simple Modern Filtered Water Bottle | Insulated Stainless-Steel Carbon Filter Travel Water Bottles | Reusable for Clean Drinking Water On The Go | 24oz, Sea Glass Sage

FITVII Health & Fitness Tracker (Answer/Make Calls), Smart Watch with 24/7 Heart Rate and Blood Pressure, Sleep Tracking Monitor, 120+ Sport Mode Activity Tracker

AYATAHA AYATAHA Smart Watch for Kids, Smartwatch Fitness Tracker for Boys Girls, Children's Activity Watch 37 Sports Modes SMS Notification, HD Full Touchscreen IP67 Waterproof, Blue

Iaret Iaret Smart Watch for Women, 1.83" HD Fitness Tracker with 4 Bands, Answer/Make Calls, Heart Rate/Sleep/SpO2/Step Tracking, 100+ Sport Modes, Android/iPhone Compatible Gift (Rose Gold)

Smart Watch for Men Women 1.8" Fitness Tracker, Bluetooth Call, DIY Dial, Heart Rate Sleep Blood Oxygen Monitor, 100+ Sports Modes, IP68 Waterproof Smartwatch for Android iPhone, Alexa Built-in

Hand Warmers 2 Pack, 14000mAh Rechargeable Hand Warmers, Electric Hand Warmer Reusable, Portable Power Bank USB Hand Warmers 4 Levels 8 Heating, Gifts for Raynauds Ski Golf Camping

Hand Warmers Rechargeable, 10000mAh Electric Heated Gloves Power Bank Portable Graphene Handwarmers Pouch with 3 Levels & Double-Sided Heating for Hunting Camping Golf Xmas Gifts for Women Men Kids

2Pack Rechargeable Hand Warmer, 8000mAh Electric Hand Warmer Power Bank, Portable USB-C Hand Warmer for Pocket, Reusable Hand Warmer Up to 8 hrs Each, Warm Gift for Men Women, for Hunting, Camping

GTOCE Portable Charger,40000mAh Power Bank with 22.5W Fast Charging LED Digital Display Battery Pack with 6 Outputs 2 Inputs, Type C Powerbank Portable Charger for iPhone 16 pro Samsung AirPods,Black

Monster Sleep Ear200, Wireless in-Ear Headphones, Bluetooth 6.0 Sleep Headphones, with ANC Active Noise Cancellation Designed for Side Sleepers, 30 Hours of bass Stereo Sound.

Monster Sleep Ear100 Ear Buds, Sleep Earbuds with Stereo Sound, Design for Side Sleeper, 32H Playtime, Bluetooth 6.0, ENC Noise Cancelling, IPX6 Waterproof Mini Headphones, White

Monster Sleep Ear100 Ear Buds, Sleep Earbuds with Stereo Sound, Design for Side Sleeper, 32H Playtime, Bluetooth 6.0, ENC Noise Cancelling, IPX6 Waterproof Mini Headphones, Black

Monster Sleep Ear100 Ear Buds, Sleep Earbuds with Stereo Sound, Design for Side Sleeper, 32H Playtime, Bluetooth 6.0, ENC Noise Cancelling, IPX6 Waterproof Mini Headphones, Black

Hydroponics Growing System Indoor Garden - Herb Garden with Grow Light, 15 Pods Stainless Steel Indoor Garden Kit, Auto Timer, Gardening Gift for All Ages

Umbra Triflora Hanging Planter for Window, Indoor Herb Garden, Set of 5, White/Black

Large Hydroponics Growing System 14 Pods, Indoor Herb Garden with LED Grow Light, 5L Water Tank, Hydroponic Grow Kit with 3 Auto-Timers, Rotatable Light Panel and Child Lock for Home School Gardening

Hanging Planter Hanging Plant Holder, 6 Inch 4 Indoor Plant Pots, Wall/Window Plant Hanger Indoor Herb Garden

slopehill Multi Hair Stylers & Hair Straightener - 2 in 1 Wet to Dry Air Straightener and Hair Dryer Combo with High Speed Air + Rapid Heat-Up + Customizable Temperature(Pink)

Hi.FANCY Portable Laptop Stand with Dual Cooling Fans for 14-17inch Laptops, Grey, 23.5 x 25.9 x 0.95cm

Laptop Stand for Desk, Adjustable Laptop Riser ABS+Silicone Foldable Portable Laptop Holder, Ventilated Cooling Notebook Stand for 10-15.6” Laptops,Tablet-Black

JETech 5 in 1 Case for Samsung Galaxy S25 Ultra 5G with 2-Pack Each Tempered Glass Screen Protector and Camera Lens Protector, Non-Yellowing Shockproof Bumper Phone Cover (Clear)

TAURI for iPhone 17 Pro Max Case 6.9" with 1-Pack Screen Protector, Camera Lens Full Protection, Military-Grade Protection, Shockproof Transparent Back Bumper Phone Cover - Clear Global Recycled Standard

TAURI for iPhone 17 Pro Case 6.3" with 1-Pack Screen Protector, Camera Lens Full Protection, Military-Grade Protection, Shockproof Transparent Back Bumper Phone Cover - Clear Global Recycled Standard

JOINPAYA 1Set Rechargeable Hand Warmer Hand Heater for Winter Heating Levels Compact

Shakven Rechargeable Hand Warmer | Cute Comfortable Portable Hand Warmers,Ergonomic Adjustable Energy-Efficient Small Heater for Travel, Outdoor, Winter

OCOOPA IP45 Waterproof Hand Warmer Rechargeable, Up to 15hrs Heat,10000mAh Durable Quick Charge Electric Hand Heater, PD Compatible, 3 Levels for Outdoors, Heavy Duty, H01-PD PRO

