How to Optimise Google Ads - My Simple $73M Checklist

The Conversion Clinic — by JRR Marketing March 6, 2024
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🔥The #1 proven way to get you 3x more leads and sales in 90 days with Google Ads and SEO: https://www.skool.com/theconversionclinic/about?ref=87a17fd6c7cc4c648c5dae2c05f921a2 Getting better results from your Google Ads doesn’t have to be complicated. In this video, I explain how to optimise Google Ads simply and effectively using my proven $73M Google Ads optimisation checklist. If you’re tired of wasted ad spend or an overall lacklustre Google Ads strategy, this video is for you. Whether you're a business owner, marketer, or just trying to improve your Google Ads score, these tips will help you achieve smarter, more profitable campaigns. Skip to section: 00:00 Introduction 01:03 Account level recommendations 02:35 Analyse data for outliers 05:48 Check CTR on active ads 08:36 Monitor budget’s usage 09:18 Check for Google requests 09:38 Make sure site links are functional 10:19 Confirm account settings 11:19 Check search and display networks 11:45 Review winning ad copy 13:26 Review audience segmentation 14:22 Optimise your landing page 14:41 Address violations 15:06 Analyse ad positions & identify new opportunities 16:10 Check competitor ads and strategies 16:28 Review Google score Budget formula: Cost / ( Daily Budget * 30.4 ) ⏯️ Hungry for more videos? Check these out: Join my Google Ads crash course: https://www.youtube.com/watch?v=ITdc-EmyYQc&list=PLWYb8hkaQNHGe2aV2lwhIfOEIbvuG6gUF How to spy on your competitors’ Google Ads: https://www.youtube.com/watch?v=9GbiLUPIETU&t=1s How to write Google Ad copy with AI: https://www.youtube.com/watch?v=vA2RE_76wtQ&t=12s ✅ More related resources: 5 ways to improve your Google Ads Quality Score: https://josiahroche.co/blog/improve-google-ads-quality-score/ 👉 Get my updated Google Ads insights in my eBook: https://josiahroche.co/google-ads-ebook/ For more Google Ads tips, check out my blog: https://josiahroche.co/google-ads/ 🎧 Tune into The Conversion Clinic podcast: https://open.spotify.com/show/2S4f67HNYsjuCKPUcq1yO7?si=9f536af2fed24e34 ➡️ Frequently Asked Questions (FAQs) Q: What is the best way to optimise Google Ads? Start by focusing on high-performing keywords, adjusting your bids for maximum return on investment (ROI), and improving ad relevance for a higher Google score. Q: How does improving my Google Ads score help? A higher Google score reduces costs and improves your ad rankings, ensuring better visibility and results for your budget. Learn more about how to view your Quality Score for your Google Ads search campaigns here: https://support.google.com/google-ads/answer/6167118?hl=en-AU. Q: What is the $73M Google Ads optimisation checklist? It’s a step-by-step framework based on strategies that have successfully generated over $73M in revenue via campaigns in Google. It includes keyword optimisation, campaign structuring, and ad testing techniques. Q: Do I need a big budget to achieve success with Google Ads? No, your performance depends on how well you manage and optimise your Google Ads campaigns. Even smaller budgets can achieve great results with the right strategy. Q: Can I use these tips for any business? Yes! These strategies work across industries, whether you're in e-commerce, services, or lead generation. 🖰 Need help getting your marketing off the ground? I’m only a click away: https://josiahroche.co/book-meeting/ 👍 Don’t forget to comment, like, and subscribe to The Conversion Clinic YouTube channel: https://www.youtube.com/@TheConversionClinic -------------------------------------- ☑ Website -- https://www.josiahroche.com.au/ ☑ LinkedIn -- https://www.linkedin.com/in/josiahroche/ ☑ Instagram -- https://www.instagram.com/josiahroche.co/ ☑ Threads -- https://www.threads.net/@josiahroche.co ☑ Facebook -- https://www.facebook.com/JRRGoldCoast #HowToOptimiseGoogleAds #GoogleAdsStrategy #GoogleAdsTips #GoogleScore

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