How to Optimise Google Ads - My Simple $73M Checklist

Video Description

🔥Want a simple way to clean up Google Ads optimisation without guesswork 👉 https://www.skool.com/theconversionclinic/about In this video, I show you how to optimise Google Ads from scratch using a simple, repeatable checklist I use with clients. We start with account-level checks, then move into campaign performance, keyword and search term clean-up, and the biggest leaks that quietly inflate ad spend. I also cover what to look for in ad copy, headlines, budgets, bid strategies, and conversion tracking, plus the landing page fixes that lift conversion rate. The goal is practical ads management you can run weekly so your Google Ads performance stays predictable, not random. ⏩ Skip to Section 00:00 Intro and the checklist 01:04 Recommendations (what to ignore vs what matters) 02:38 Campaign outliers and budget pacing 04:38 Conversion tracking checks 05:50 CTR and active ad review (week vs week) 08:14 Change history (why results shifted) 09:19 Google requests, policy flags, sitelinks/assets 10:19 Settings checks and network toggles 11:49 Winning ad copy and asset combinations 13:30 Audience insights for targeting 14:06 Landing page fixes and disapprovals 15:06 Impression share, competitors, optimisation score caveat 📺More videos from The Conversion Clinic Google Ads crash course: https://youtu.be/ITdc-EmyYQc?si=YsSPhnxrA-3UuubT How to spy on competitor Google Ads: https://youtu.be/9GbiLUPIETU?si=DNG9Vg7PTN51vVNd Write Google Ad copy with AI: https://youtu.be/vA2RE_76wtQ?si=_3EOIZTDmpVf_tY1 📚 Related resources Improve your Google Ads Quality Score: https://josiahroche.co/blog/improve-google-ads-quality-score Get my updated Google Ads insights in my eBook: https://josiahroche.co/google-ads-ebook More Google Ads tips on my blog: https://josiahroche.co/google-ads ❓FAQs Q1: How do I optimise a Google Ads campaign without changing everything at once? I go top-down: account settings, then campaign performance, then ad group and keyword tweaks. Q2: What Google Ads optimisation checks actually matter weekly? I check spend vs budget, conversions, search terms, and any big metric swings. Q3: How do I spot wasted ad spend fast? I find high spend with low conversion, then add negative keywords from the search term report. Q4: What’s the best way to use search terms for optimisation? I block bad intent with negatives and turn good queries into tighter keywords and ad groups. Q5: When should I change bids vs change targeting? Right searches but losing auctions, I adjust bids or bid strategies. Wrong searches, I fix keywords and negatives first. Q6: How do I know if my keyword strategy is too broad? If search terms are vague or unrelated, my match types and keyword research are too loose. Q7: What’s a quick way to improve ad copy without overthinking it? I match the headline to the keyword, add one strong benefit, and keep it consistent with the landing page. Q8: Why does Quality Score matter for Google Ads performance? It impacts cost and visibility, and it’s mostly driven by relevance across keyword, ad copy, and landing page. Q9: How do I structure ad groups for better campaign performance? I keep one clear intent per ad group so the ads and keywords stay tightly aligned. Q10: What landing page issues hurt conversions the most? Slow speed, weak first-screen message, and a unclear CTA usually crush conversion rate. 📞 Need help getting your marketing off the ground? Book a call: https://josiahroche.co/book-meeting/ 👍 Subscribe to The Conversion Clinic: https://www.youtube.com/@UCVRlMfP4z96xZNyoaEU_VGg 🌐 Connect with me ☑ Website -- https://josiahroche.co/ ☑ LinkedIn -- https://www.linkedin.com/in/josiahroche/ ☑ Instagram -- https://www.instagram.com/josiahroche.co/ ☑ Podcast -- https://open.spotify.com/show/2S4f67HNYsjuCKPUcq1yO7?si=9f536af2fed24e34&nd=1&dlsi=5ef3e155581a44bc ☑ TikTok -- https://www.tiktok.com/@jrrmarketing #googleads #googleadsoptimisation #landingpage #conversion