How To Set Up Google Ads Shopping Campaigns .... CORRECTLY 🤑

Video Description

If you are selling any products online you need to set up Google Ads Shopping Campaigns correctly, otherwise you are just throwing money away! 👉 Know what you have to Optimise in your Google Shopping campaign every week & month with my FREE Google Shopping Optimisation Checklist: https://www.definedigitalacademy.com/google-ads-checklist The biggest mistake that I see with Google Shopping campaigns is that people DO NOT add in any product segmentation, meaning that they just have all of their products in one big shopping Ad Group. Your shopping campaign should follow the same structure as your search campaigns in that you should have multiple ad groups which each ad group only targeting related products. By using this structure to set-up your Google Ads Shopping campaign you can: - Quickly see which products are performing well and which products are under performing and need extra focus for your optimisations - Add individual optimisations to each ad group such as negative KWs, audiences, demographics & device targeting #googleads #googleshopping #googleads2022 Timestamps: 00:00 Introduction to Google Shopping 03:25 Account Structure for Google Shopping 05:33 Setting Up Googe Ads Shopping Campaigns 09:47 Adding Product Groups to Google Shopping 13:15 Conclusion & Google Shopping Optimizations ********* Links for Shopify & Woo Commerce ******** Woocommerce: https://woocommerce.com/document/google-product-feed-setting-up-your-feed-google-merchant-centre/ Shopify: https://help.shopify.com/en/manual/promoting-marketing/create-marketing/google/setup