Strategies for Google Ads in 2025... that actually work

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These are the tested & proven Google Ads Strategies that we are using for Google Ads clients in 2025. 👉 Get my UPDATED Google Ads Optimisation checklist + All of my Campaign Set Up Guides + My Mini Course Google Ads Optimised here: https://www.definedigitalacademy.com/start-and-scale-with-google-ads In this interview I do something that I have never done before 😄 I interviewed Michael Nadalin from Market Lead and got him to share a strategy that I heard for the first time. Then I shared my strategy which Michael was hearing for the first time. We then questioned each other of the results & implications. Follow Michael here: 👨🏻💻 https://www.linkedin.com/in/michaelnadalin/ 💻 https://www.marketlead.com.au/ 👉 Here is the Script that Michael spoke about: https://www.practicalecommerce.com/google-ads-how-to-set-up-account-level-utm-parameters Get more support from Aaron 😀 👉 Discover the RIGHT way to set up & optimise your Google Ads campaigns with my easy to follow courses (over 4,500+ happy students): https://www.definedigitalacademy.com/courses 👉 Join 350+ like-minded individuals and get personalised support in my exclusive 10x Google Ads Community: https://www.definedigitalacademy.com/10x-google-ads-community 👉 Ready to Ditch Your Agency & Scale with Google Ads? Get Direct 1:1 Coaching & Strategy from Aaron & his team with ‘On Demand’ Apply Now: https://www.definedigitalacademy.com/on-demand Chapter Marks: 00:00 Introduction 05:12 Michael's Hyper-segmentation Strategy 07:16 Get your Optimisation Checklist for Google Ads 08:31 Michael's Hyper-segmentation Strategy for Google Ads Lead Gen Campaigns 24:47 Aaron's 'Bottom Up Funnel' for Google Ads 35:35 Conclusion