How We're Pivoting Our Marketing: Behind the Scenes
Social Media Examiner
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Video Description
In this behind-the-scenes episode, Social Media Examiner's CEO Michael Stelzner and marketer Dan Sanchez reveal how they're pivoting their marketing strategy in response to 2025's challenges. With social algorithms deprioritizing promotional content, email deliverability issues, and AI impacting SEO, they've implemented eight new approaches—all while promoting their flagship Social Media Marketing World conference. To learn more about Social Media Marketing World, visit https://SocialMediaMarketingWorld.info 🔔 Subscribe for More Marketing Insights – https://www.youtube.com/channel/UCS3lFRhXKfCZ8FvRqPjy9NA?sub_confirmation=1 🔗 Show Notes From This Episode – Connect with Michael Stelzner on Facebook https://www.facebook.com/stelzner – Connect with Michael Stelzner on X https://x.com/mike_stelzner ⏰ Timestamps 00:00 Intro 00:09 Industry and Marketing Challenges 04:22 Content Creation and SEO 07:30 Email Marketing Issues 33:21 Podcast Strategy and Repurposing 40:35 AI Bot and Long-Form Content 48:42 Affiliate Program and Event Promotion #SocialMediaExaminer #SocialMediaMarketingPodcast #MarketingStrategy
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