Is the Watch Market Crashing? 2025 Wrapped & 2026 Predictions
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From Tariff Shocks to the Rolex "Land-Dweller" rumors, 2025 was a roller coaster for watch collectors. Watch Friend (@watchfriendofficial) breaks down the biggest news from Rolex, Omega, and the rest of the industry. What does this mean for watch prices in 2026? Topics covered: The impact of Tariffs on Swiss Watches Rolex and Omega 2026 Forecast The state of the secondary market β±οΈTIMESTAMPS π¬ 00:00 | Intro: A Year of Surprises ποΈ 00:11 | January: Price Increases & Anniversaries 00:14 β Rolex price list (graphic / list) 00:20 β Vacheron Constantin 222 (Stainless Steel) 00:28 β Omega Speedmaster Moonphase Meteorite 00:33 β Tudor Flamingo Blue (Daring Collection) 00:36 β Otsuka Lotec No.5 Kai 00:38 β Jiro Katayama model 00:40 β Louis Vui tton Tambour Convergence Drag Hour 00:45 β Bulgari Serpenti Mechanical ποΈ00:48 | February: Grand Seiko Takes Over 00:50 β Grand Seiko SLGH027 (Ever Brilliant Steel) 00:56 β Grand Seiko SBGH351 / SBGH353 00:59 β Bulgari Γ MB&F Serpenti 01:04 β Grand Seiko SBGH368 (Cherry Blossom) 01:12 β Omega Seamaster Diver 300 (Bronze Gold / Burgundy) 01:20 β Citizen Soyotaa 37mm ποΈ01:25 | March: Complications & Collaborations 01:30 β Fierce Γ Studio Underd0g βGimletβ 01:37 β Breitling Navitimer B19 Perpetual Calendar 01:42 β TAG Heuer Formula 1 Clocks 01:44 β TAG Heuer Monaco Split-Seconds Chronograph 01:49 β Ressence Type 7 GMT 01:50 β Breitling Top Time (B31 caliber) 01:57 β Tudor Black Bay 58 Burgundy 02:00 β Tudor Pelagos Ultra ποΈ02:05 | April: Watches & Wonders + Land-Dweller 02:09 β Cartier Tank Γ Guichets 02:14 β Grand Seiko UFA SLGB1 / SLGB003 02:23 β Zenith 160th Anniversary (blue models) 02:28 β Chopard Alpine Eagle Platinum 02:30 β Rolex Land-Dweller ποΈ02:47 | May: Tariffs & High Complications 02:49 β Louis Vuitton High Horology pieces 02:55 β Tudor Black Bay Chrono Carbon 25 03:43 β Tudor Pelagos FXD Chrono Pink 03:00 β U.S.βSwitzerland tariff headline graphic 03:09 β Vacheron Constantin Openworked Grand Complication 03:18 β Omega Seamaster Railmaster 03:25 β MB&F Special Project One (38mm) ποΈ03:27 | June: Tool Watches & Brand Changes 03:28 β Breitling Superocean Heritage (new case) 03:31 β Tudor Black Bay 54 Blue Lagoon 03:35 β Armin Strom Gravity Equal Force Sapphire Blue 03:40 β Turbillon Citadel 7255 03:48 β Tudor Pelagos FXD Chrono Yellow ποΈ03:52 | July: Craft & Color 03:54 β Vacheron Constantin MΓ©tiers dβArt Zodiac 04:00 β Omega Seamaster Diver 300 Orange 04:05 β IWC Top Gun Miramar (Ceramic / Steel) 04:12 β Zenith 04:13 β Christopher ποΈ04:19 | August: Tariffs Hit Switzerland 04:19 β Tariff implementation headline (39%) 04:26 β Cartier Santos Demoiselle (Taylor Swift) 04:34 β Christopher Ward C60 βJumboβ (6.6mm) ποΈ04:43 | September: Geneva Watch Days 04:43 β Geneva Watch Days event visuals 04:52 β Rolex US Open appearance 04:58 β Audemars Piguet Royal Oak Perpetual Calendar 38mm 05:02 β HermΓ¨s H08 (new colorways) 05:07 β Studio Underd0g Γ Fears βMan hattanβ ποΈ05:13 | October: Ultra-High Horology 05:18 β Audemars Piguet Royal Oak Jumbo Extra-Thin RD#5 05:25 β Cartier Santos Titanium 05:30 β Timex Attilier GMT 24 M1A 05:34 β Seiko Γ Bamford Collaboration 05:38 β Rolex 6062 Yellow Golden ($6.2M) ποΈ05:46 | November: Awards & Industry Moves 05:48 β Tissot PRX 38mm 05:53 β Man of the Hour doc series 05:58 β LVMH / Le Jour Pere acquisition graphic 06:02 β Dubai Watch Week montage 06:08 β Tudor Ranger βDuneβ 06:10 β Chopard L.U.C Grand Strike 06:13 β URWERK Γ Ulysse Nardin UR-Freak ποΈ06:18 | December: Records & Reflection 06:23 β Breguet Experimental 10Hz Constant Force 06:26 β Vacheron Constantin Ultra-Thin Perpetual Calendar 06:32 β TAG Heuer Γ Fragment Carrera 06:36 β F.P. Journe (Coppola auction piece $10.65M) 06:43 β Nomos Club Sport World Timer π06:48 | Final Recap & Question β QUESTION FOR VIEWERS Which month truly defined 2025 for you? Aprilβs Land-Dweller moment? Augustβs tariff shock? Or Decemberβs record-breaking finales? β οΈ DISCLAIMER This video is for educational and documentary purposes only. All visuals are used under fair use. No financial or investment advice is provided. π SUPPORT THE CHANNEL If you enjoyed this breakdown: π Like the video π¬ Comment your favorite release π Subscribe to @watchfriendofficial for weekly watch news and deep dives. #watchfriend #watchfriendofficial #WatchWrapped2025 #RolexLandDweller #WatchIndustry #Horology #LuxuryWatches #SwissWatches #WatchCollectors
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