82. It’s Not About You: Why Effective Communicators Put Others First

Stanford Graduate School of Business March 21, 2023
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Stanford Graduate School of Business

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The mission of Stanford Graduate School of Business is to create ideas that deepen and advance our understanding of management and with those ideas to develop innovative, principled, and insightful leaders who change the world. This channel features thought leadership from world-class faculty and renowned guest speakers. You will also gain insight into what it's like to be a member of the Stanford GSB community, either as a student or an alumna/us. Contact us at [email protected]. Stanford Graduate School of Business YouTube Video Creative License: –You may embed our videos from our YouTube channel –You may not modify or edit the video without our permission –You must credit the video to Stanford Graduate School of Business –It is prohibited to sell Stanford GSB material, put behind a pay wall, or use for commercial purposes –Use of Stanford GSB material does not imply an endorsement and should not be published in any way that suggests otherwise

Video Description

It’s easy to feel like the star of the show when giving a presentation. But according to communication guru Nancy Duarte, you’re not the hero of this story. For Duarte, founder and CEO of world-renowned communication consulting firm Duarte Inc, effective communication is built on the foundation of empathy, which means considering your audience first and foremost. “All the attention is on us. But in reality, the audience is the one,” she says. “If they don’t leave with your idea adopted, your idea is going to die.” How can presenters use empathy to put their audience at center stage? As Duarte discusses with host Matt Abrahams in this episode of Think Fast, Talk Smart, it’s about seeking to understand before you start speaking.#podcast #thinkfasttalksmart

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