Video Description

The Gozenshu Brewery is one of the few in Japan using bodaimoto, a 600-year-old fermentation method, to make sake. They use it to make junmai, or pure rice sake that has no added alcohol or sugar. But mass-produced sake made with cheap additives is threatening the business. 00:00 - Intro 00:54 - Gozenshu Brewery 01:21 - Prepping Rice 02:37 - Steaming Rice 03:17 - Adding Mold 04:26 - Becoming a Brewmaster 05:31 - Bodaimoto 06:38 - Fermentation 07:20 - Filtering Sake 07:36 - Component Analysis 08:01 - History 09:07 - Competition 10:11 - Sticking to Tradition 10:38 - A New Market 12:23 - A Promising Future 12:59 - Credits ------------------------------------------------------ #sake #stillstanding #businessinsider MORE INSIDER NEWS VIDEOS: 18 Fascinating Crafts Fighting To Survive https://www.youtube.com/watch?v=dro3wVNQmE4 How 1.5 Million Christmas Ornaments Are Made By Hand Each Year At A Factory In Germany https://www.youtube.com/watch?v=hkZF-fPxOPY Why The Ugliest Noodles In The World Are An Indonesian Delicacy https://www.youtube.com/watch?v=v268SH0_iRs Business Insider tells you all you need to know about business, finance, tech, retail, and more. Visit our homepage for the top stories of the day: https://www.businessinsider.com Business Insider on Facebook: https://www.facebook.com/businessinsider Business Insider on Instagram: https://www.instagram.com/insiderbusiness Business Insider on Twitter: https://www.twitter.com/businessinsider Business Insider on Snapchat: https://www.snapchat.com/discover/Business_Insider/5319643143 Business Insider on TikTok: https://www.tiktok.com/@businessinsider Less Than 1% of Japanese Sake Is Made This Traditional Way | Still Standing | Business Insider