Listing Presentation Role Play: The 95% Effective Script You NEED

Tom Ferry July 6, 2022
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Tom Ferry

@tomferry

About

Tom Ferry is a leading authority in real estate coaching, recognized as the founder and CEO of Ferry International, the #1 coaching and training company according to Swanepoel Power 200. With over 200 business coaches across four countries, he and his team coach thousands of successful agents, teams, and leaders in real estate and core services. Ferry emphasizes innovation while implementing effective business practices, ensuring his clients remain on the cutting edge and highly productive. He has invested in many prominent tech tools, authored three best-selling books, and maintains the largest social media following in the real estate industry. ____ You are advised that any Information provided on this podcast is not legal advice. Ferry International assumes no responsibility for consequences resulting from the use of the Information. Some of the Information may be outdated or not consistent with current law.

Video Description

Listing Presentation Role Play: The 95% Effective Script You NEED | Tom Ferry Podcast Experience This week, I have something of really insane value for you. I sat down with Carolyn Young, a 30-year veteran of the business, to role play the listing presentation script she uses to convert about 95% of her opportunities. And for context, she went on 200 listing appointments last year. This year, she’s on track for SIX MILLION dollars in commission. Her strategy is this… Carolyn has 70 beautiful, laminated slides which she brings with her to every appointment. She goes over them one by one and has her script adjustments ready for any objection that could possibly arise. This is an episode you MUST watch or listen to, so I suggest you do that, right now. But I want to give you a heads-up… You’re not going to get to see the slides here. You will, however, get to see them in Dallas at our Summit event next month. Carolyn will be doing an on-stage listing presentation complete with all 70 of her slides seen clearly on the big screen. She’ll handle the toughest objections and answer any questions you have. Believe me… you will not want to miss it. Reserve your spot at Summit today! In this episode, we discuss… 00:00 – Intro/Meet Carolyn 02:45 – Listing appointment play 05:58 – Agent interviews 10:55 – Top slides and the conversion moment 14:30 – How do I compare? 16:57 – Getting this confident 18:50 – The toughest objection today 19:50 – One simple line for buyers 22:25 – Getting stopped in the comps 28:46 – Follow Carolyn ------------ For the majority of my life, I’ve been passionate and dedicated about changing lives by giving away the very best strategies, tactics, and mindset techniques to help you and your business succeed. Join me as we take this to level 10! ------------ Keep up with me and what's new on my other channels: Website - https://TomFerry.com Facebook - https://facebook.com/TomFerry Instagram - https://instagram.com/TomFerry Twitter - https://twitter.com/TomFerry Podcast - https://TomFerry.com/Podcast YouTube - https://youtube.com/CoachTomFerry You are advised that any Information provided on this podcast is not legal advice. Ferry International assumes no responsibility for consequences resulting from the use of the Information. Some of the Information may be outdated or not consistent with current law.

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