Marketing Expert Reveals Secret For Building an Audience That Buys | Seth Godin

Video Description

#90 How can you transform your marketing approach to create meaningful connections and lasting impact? In this episode, Seth Godin shares his wisdom on redefining marketing, emphasizing the importance of empathy, understanding customer needs, and leveraging AI as a supportive tool. Erika Kullberg and Seth discuss the balance between consistency and creativity, the significance of professional resilience, and strategies for building a loyal, engaged audience in a rapidly evolving digital landscape. Timestamps: 00:00 - Intro 02:09 - What you should do to be a better marketer 05:10 - Is there such a thing as “natural marketers”? 07:37 - How to become irreplaceable by AI 10:19 - Seth’s biggest failures that he’s proud of 12:59 - How to show up even when you don’t want to 15:50 - The importance of focusing on one platform 31:11 - What people should look forward to in content creation 37:27 - How to stay relevant in your content 42:36 - Time spent on content creation vs. marketing 44:31 - Deciding to work solo: career evolution and career decisions 52:01 - Balancing impact and earning in marketing 54:08 - Your homework as you start marketing 54:41 - Seth Taught Me Get Seth Godin's book "The Practice: Shipping Creative Work" here: https://erika.com/the-practice Join my free 5-Day Investing Challenge to learn how to make your first $10,000 with investing even as a beginner: https://erika.com/investing-challenge/free Thanks for tuning in and come back every Tuesday for a brand-new episode! Prefer to listen on the go? Listen wherever you get your podcasts. https://www.erikataughtme.com/follow Did you enjoy the episode?⁠⁠ Please leave us a review here⁠⁠: https://erika.com/review (just scroll to the bottom and tap on “leave a review”) It really helps the podcast, even just a sentence is perfect! Follow the podcast @erikataughtme across platforms. Connect with me on Instagram at https://www.instagram.com/erikankullberg/ and https://www.instagram.com/erikataughtme/ For more information, go to https://www.erikataughtme.com/ Join Erika Kullberg Insiders, my private personal finance community using this 7-day free trial: https://erika.com/eki/free-trial Join my free 5-Day Savings Challenge to save $1,000 in a month -- without penny pinching or changing your lifestyle: https://erika.com/savings-challenge Read all my latest articles at Erika.com: https://erika.com/home Get on my personal finance & investing course priority waitlist here. https://erika.com/3D-money Get my Mastering YouTube course, to learn how to grow a YouTube following and monetize it. https://erika.com/mastering-YT For more of my free resources: https://erika.com/all-links