Operationalizing Creativity | Natalie Nixon

Big Think+ June 9, 2025
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Everyone has experienced a child who won’t stop asking questions. You give them one answer and another “why” follows, and so on and so on. But children are also known for having superior imaginations. It makes sense then that the founder of Figure 8 Thinking, Natalie Nixon, thinks we should all be a little more like the 3-year-old in the backseat. She argues that we should ask more questions if we want to fuel creativity. In this video, she discusses the different types of questions to ask to spark innovation and why we should lean into (rather than run from) ambiguity. Get the full lesson from Natalie Nixon for your business: https://bigthink.com/plus/ Follow Big Think+ -LinkedIn: https://www.linkedin.com/showcase/big-think-plus -Twitter: https://twitter.com/bigthinkplus -Facebook: https://www.facebook.com/bigthinkplus

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