Rory Sutherland - Soft Power in a Hard World | Nudgestock 2025

About

Nudgestock is the world’s largest festival of behavioural science and creativity. It’s a day to think differently, where counter-intuitive ideas are discussed, debated, and celebrated by the planet’s boldest thinkers. Nudgestock was conceived by Rory Sutherland and is proudly brought to you by Ogilvy Consulting's Behavioural Science Practice - a unique global team of psychologists and behavioural economists embedded within the Ogilvy network. We bring proprietary tools, proven experience, expert facilitation and the power of Ogilvy’s creativity to unlock the hidden 'psychological power' within our clients' brands.