The Challenges of Creating Your Own Products – X-Ray Collection

Matthew Encina β€’ August 11, 2024
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Matthew Encina

@matthewencina

About

Hello, I'm Matthew Encina. I'm a creative director, designer, and educator. I create content about living by design, and I share how that manifests in different parts of my life– home, work, and habits. I’m a Filipino-American, born and raised in Los Angeles, and I've been a creative professional for over 20 years– directing, designing, and telling stories for some pretty awesome clients. I love to rock climb, breakdance, play video games, drink coffee, and nerd out on mechanical keyboards and comic books. You find out more about me at: https://matthewencina.com @matthewencina You can find me on many platforms: Instagram: https://www.instagram.com/matthewencina/ Facebook: https://www.facebook.com/matthewencina.design/ Twitter: https://twitter.com/matthewencina/ Kit: https://kit.co/MatthewEncina/ Medium: https://medium.com/@matthewencina Learn all about my design studio, Mod Musings: https://modmusings.com https://www.instagram.com/modmusings/

Video Description

The X-Ray Collection is a set of minimal translucent tech peripherals for your desk setup πŸ‘‰πŸ½ https://www.modmusings.com/x-ray-collection πŸ›οΈ Thanks to @shopify sponsoring this video: https://www.shopify.com/matthewencina/ β–¬β–¬β–¬β–¬ Video Overview β–¬β–¬β–¬β–¬ In this video, I share the year-long journey of designing my X-Ray collection: coming up with the concept, working with manufacturers, the challenges, and launching the product to market. This detailed walkthrough covers the entire process from beginning to end. The X-Ray Collection includes: - PBTfans X-Ray Keycaps - X-Ray Artisan Keycap by MaxVoltar - X-Ray USB Cable - X-Ray Roller Linear Switch - Bauer Lite: X-Ray Edition keyboard - Protagonist: X-Ray Edition keyboard I created this documentary video for those interested in industrial product design, custom mechanical keyboards, or the process of bringing an idea to life. β–¬β–¬β–¬β–¬ Links & Resources β–¬β–¬β–¬β–¬ Using some of the links below, I may receive a small commission at no extra cost to you. This is the easiest way to support me and helps me continue making content like this for you. Thank you πŸ™ Helpful video from @learnwithshopify : https://youtu.be/L05VyO_q7CU?si=Yoijorxj_FANiyY1 https://youtu.be/KMrTD8KIB18?si=E-SNccY15iMlAapp ⌨️ New to custom mechanical keyboards? Check out my guide: https://www.modmusings.com/how-to-build-a-mechanical-keyboard πŸŽ₯ My video gear: https://kit.co/MatthewEncina/matthew-encina-s-essential-video-kit 🏒 Find out all the details of my office on my blog πŸ–₯️ https://www.modmusings.com/blog/mod-musings-creative-studio-tour/ 🎧 Do you like the music in this video? It's all from the Epidemic Sound library. Use my link to get your first 30 days for free: https://share.epidemicsound.com/matthewencina Other Items Featured in the Video: ✍🏽 Reusable paper (whiteboard): https://swipies.co πŸ“±iPad case: https://amzn.to/4cx5dbM If you're reading this, drop a coffee β˜•οΈ emoji in the comments. β–¬β–¬β–¬β–¬ Video Chapters β–¬β–¬β–¬β–¬ 0:00 – The Overview of Creating a Product 0:41 – Lesson 1: Start with a Concept 0:58 – How I Came up with the Concept for my Product 1:53 – Reviewing Manufacturer Samples 2:51 – Lesson 2: Manufacturing constraints 3:20 – A Novel Solution to a Problem with Manufacturing 4:05 – Testing the Viability of a Product 4:41 – Lesson 3: How to Test the Viability of Your Product 5:17 – Collaborating with Max Voltar 6:45 – Making a Custom USB Cable 8:55 – Lesson 4: Business, Manufacturing, and Money 10:22 – Why Vendors Use Shopify (Sponsored Segment) 11:38 – Being Selective on Who to Collaborate With 12:15 – Creating the X-Ray Roller Linear Switch 12:40 – Creating the Bauer Lite: X-Ray Edition 13:11 – Creating the Protagonist Keyboard: X-Ray Edition 14:02 – Lesson 5: How to collaborate 15:18 – Product Launch 16:22 – Lesson 6: Learn How to Pivot 16:45 – How to Pivot to Sell More Product 17:32 – Reflections from Designing The X-Ray Collection β–¬β–¬β–¬β–¬ Follow for more β–¬β–¬β–¬β–¬ My design studio and blog: https://modmusings.com Instagram: https://instagram.com/modmusings/ Personal Website: https://matthewencina.com Personal Instagram: https://instagram.com/matthewencina/ β–¬β–¬β–¬β–¬β–¬ Credits β–¬β–¬β–¬β–¬β–¬ Created by Matthew Encina Β© 2024 Mod Musings, Inc. #ProductDesign #MechanicalKeyboard #industrialdesign #modmusings #matthewencina #desksetup #designprocess β–¬β–¬β–¬β–¬ DISCLAIMERS: We are a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to earn fees by linking to Amazon.com and affiliated sites.

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