The Mysterious Death of Guava Beauty + Huda Buys Her Brand Back! | Makeup News

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Welcome to What's Up in Makeup Top News. Visit our sponsor https://zocdoc.com/jenluv to easily book local, top-rated doctors who can see you quickly. This week in beauty news, Huda Kattan goes fully independent again, a rising influencer’s mysterious death sparks controversy, and an Australian skincare company pushes back hard against sunscreen misinformation. Plus, Ipsy drops its first-ever Beauty Discovery Report, we break down the real cost of PR for indie brands, and Elton John wants you to buy his rainbow butt mask. Yes, it's real. All of that and so much more in this week's cosmetic industry news! *Media Links (YT, IG, TikTok)* Huda Beauty - I CAN’T BELIEVE WE JUST BOUGHT HUDA BEAUTY BACK! https://www.youtube.com/watch?v=mvB-Ig8By4E Ultra Violette Instagram - https://www.instagram.com/ultravioletteau/ Poom Cosmetics TikTok - https://www.tiktok.com/@poomcosmetics *Article Links* Huda Beauty https://tinyurl.com/5xp8uafj https://tinyurl.com/t5n4e78s https://tinyurl.com/y8rccb7v Guava Beauty https://tinyurl.com/35j96e63 https://tinyurl.com/3yx4ptyj https://tinyurl.com/bnucnnhu Rhode https://tinyurl.com/54bkucya https://tinyurl.com/4t27hh44 https://tinyurl.com/4t27hh44 Ipsy https://tinyurl.com/393bfk9h Indie Brands https://tinyurl.com/2r53xtw6 Bawdy x Elton John https://tinyurl.com/5dy5w57s *Purchase Links* Bawdy x Elton John https://www.bawdybeauty.com/products/rocket-mask Angela Bright x Sigma https://sigmabeauty.com/ Jordan Liberty x Blend Bunny https://blendbunnycosmetics.com/collections/masterclass *Time Stamps* 0:00 Intro 1:35 Find doctors easy and for free with today's sponsor! 5:03 Huda Kattan Reclaims Full Ownership of Huda Beauty 11:56 The Mysterious Death of Guava Beauty 22:58 More about e.l.f. buying Rhode and raising prices $1 28:32 Skincare Brand Ultra Violette Claps Back at Sunscreen Misinformation and more issues with Primally Pure 35:36 IPSY Releases Its First-Ever Beauty Discovery Report 38:48 The Real Cost Of PR For Indie Beauty Brands 46:34 BAWDY Beauty Partners with the Elton John AIDS Foundation on the Rocket Mask ---------------------------------------------------------------- Curious about my current favorite skincare and makeup products? I've got a bunch for you all in one place! https://shop.howl.me/JenLuv Want a written version of the latest makeup news? Check out my free Subtack here: https://jenluv.substack.com/ Like my shirts? Most of them are from Stitch Fix! If you use my customer referral code, we both get $25 toward our next order! https://www.stitchfix.com/invite/cqk5ngntym?utm_campaign=InviteReferral&sod=w&som=c&g=w Thanks for subscribing to my channel (https://www.youtube.com/subscription_center?add_user=jenluvsreviews) ! Here we talk makeup news on my weekly series What's Up in Makeup. The top news segment focuses on beauty influencers, cosmetic brands, and fascinating stories about the cosmetic industry. The product report talks about all of the latest makeup releases at Sephora, Ulta, and beyond! You'll also find deep dives about he beauty community, makeup and skincare brands, products, and so much more! I hope you love it here! Want to be part of the Collective Brain Elite? Join HERE for $1.99 per month - https://www.youtube.com/channel/UCR96_hHJu3HE6vmu39_bRAw/join The What's Up In Makeup LIVE CHAT Podcast is now available! You can access it through YouTube or through YouTube Music! https://www.youtube.com/playlist?list=PLkvMuM8y-gS0ELxRW9j_wgwDTKx2IR0-x Out-tro Music: Dimples by Oomiee via Epidemic Sound ******************* Want to help out with What's Up in Makeup? Check out our Hunters group! https://www.facebook.com/groups/wuimhuntersofficial ******************* Instagram: jenluvsreviews TikTok: https://www.tiktok.com/@jenluvsreviews?lang=en ******************************* Affiliate Code House of Marste https://www.houseofmarste.com/?ref=JenLuvs Colour Pop https://colourpop.sjv.io/JENLUV Save 10% at Sigma with code JENLUV Save 15% off select collections at Natasha Denona with code JENLUV https://natashadenona.com/JENLUV My FAVORITE Popcorn at CityPop Denver https://collabs.shop/16wagi Arttitude Cosmetics - JENLUV for 10% off JENLUV10 for 10% off at Salt New York (owned by the AMAZING Kiki G) CURRENT SETUP: IKEA Alex Drawers (9): https://go.magik.ly/ml/vr6g/ IKEA Alex Drawers (5): https://go.magik.ly/ml/vr6h/ Main Camera: https://shop-links.co/1754696005976721339 FAVORITE Lens right now: https://shop-links.co/1754696005286447409 Lens Adapter for GH5: https://shop-links.co/1754696006107520142 Best Lights: https://amzn.to/3adDo7B Diffuser for Best Lights: https://amzn.to/2Tarfe5 Good Lights: https://amzn.to/2TuDjaa Vlog Cam(Great Starter for YT): https://amzn.to/2PBgeOm Good Mic: https://amzn.to/2NkeNpR Best Mic: https://amzn.to/2PyJ1FP AWESOME LENSES FOR MY PHONE! : https://shop-links.co/1754696009072833955 Tripod: https://shop-links.co/1754696008219826685