Video Description

Becca Cosmetics was an ICONIC makeup brand for over 20 years and, despite doing many things right, it only took one influencer and a series of fatal mistakes to bring them down. This is the story of how Becca went from the sweetheart of the beauty community to out of business in just a few short years. Buckle in, it's a wild ride! Want to know more about Deciem and The Ordinary? This is my favorite video that I've ever made. It's the second part out of 2 of my deep dive on the company. The first part is good, but this part is...it hits different. https://www.youtube.com/watch?v=qNCf0dmAfrg *Time Stamps* 0:00 Intro 1:40 Chapter 1 - In The Beginning (2001-2011) 10:15 Chapter 2 - The Impact of Jaclyn Hill (2012-2015) 16:06 Chapter 3 - The Champagne Popped (2015) 46:40 Chapter 4 - Falling Down the Hill (2016-2018) 1:09:06 Chapter 5 - A Series of Fatal Mistakes (2018-2021) 1:18:34 Chapter 6 - Goodbye...kind of... (2021-2025) SOURCES Origin Story - https://tinyurl.com/3ahszf6z https://tinyurl.com/3xbz4nj9 https://tinyurl.com/48bee48j Champagne Pop - https://tinyurl.com/4d2rdfkx https://tinyurl.com/4navawmn via WBM https://tinyurl.com/2ww9jmet Selling to Estee Lauder https://tinyurl.com/yc4eucyc Let Me Learn Ya - https://tinyurl.com/568srjd5 Concealer Recall https://tinyurl.com/mtdxae7n Arm Swatch Debacle https://tinyurl.com/2bbdy6z7 Closing The Company https://tinyurl.com/5b7dvtj8 https://tinyurl.com/5buysbcz https://tinyurl.com/4bbsenmh https://tinyurl.com/yc735a5r https://tinyurl.com/k9uur6ux https://tinyurl.com/mt9zy6tb https://tinyurl.com/37yvpb9w Where are they now https://tinyurl.com/edbfr3ce https://tinyurl.com/pd9dyuj3 Morphe v Becca Lawsuit https://www.pacermonitor.com/case/25248805/Morphe Trendmood’s post about Prosecco Pop https://www.instagram.com/p/BPZLg8kBtfD/?utm_source=ig_embed&ig_rid=00244487-41e9-472a-b7fb-5aa0028ea26e VIDEOS - @elleoflore https://www.youtube.com/watch?v=iEzgOg1_2FY https://youtu.be/I22D-5-tBdA?si=hkn3YP3705pxRcaS 2018 @wwd Digital Beauty Forum - Robert DeBaker, BECCA | WWD https://www.youtube.com/watch?v=qp7k2JClwmQ @RobertWelsh https://www.youtube.com/watch?v=CFeEB_B6j2k @ImJustHereForTheTea https://www.youtube.com/watch?v=Ynq7wIJqtfM ---------------------------------------------------------------- Like my shirts? Most of them are from Stitch Fix! If you use my customer referral code, we both get $25 toward our next order! https://www.stitchfix.com/invite/cqk5ngntym?utm_campaign=InviteReferral&sod=w&som=c&g=w Thanks for subscribing to my channel (https://www.youtube.com/subscription_center?add_user=jenluvsreviews) ! Here we talk makeup news on my weekly series What's Up in Makeup. The top news segment focuses on beauty influencers, cosmetic brands, and fascinating stories about the cosmetic industry. The product report talks about all of the latest makeup releases at Sephora, Ulta, and beyond! You'll also find deep dives about he beauty community, makeup and skincare brands, products, and so much more! I hope you love it here! Want to be part of the Collective Brain Elite? Join HERE for $1.99 per month - https://www.youtube.com/channel/UCR96_hHJu3HE6vmu39_bRAw/join FTC: This is not a sponsored video. Out-tro Music: Dimples by Oomiee via Epidemic Sound ******************* Want to help out with What's Up in Makeup? Check out our Hunters group! https://www.facebook.com/groups/wuimhuntersofficial ******************* Instagram: jenluvsreviews TikTok: https://www.tiktok.com/@jenluvsreviews?lang=en ******************************* Affiliate Codes Greenlight is my FAVORITE tool to teach my kids about money mangement. Check it out here: https://share.greenlight.com/148553866 My favorite hoodies and sweatshirts https://www.comfrt.com/JEN34033 House of Marste https://www.houseofmarste.com/?ref=JenLuvs Colour Pop https://colourpop.sjv.io/JENLUV Save 10% at Sigma with code JENLUV Save 15% off select collections at Natasha Denona with code JENLUV https://natashadenona.com/JENLUV My FAVORITE Popcorn at CityPop Denver https://collabs.shop/16wagi Arttitude Cosmetics - JENLUV for 10% off JENLUV10 for 10% off at Salt New York (owned by the AMAZING Kiki G) CURRENT SETUP: IKEA Alex Drawers (9): https://go.magik.ly/ml/vr6g/ IKEA Alex Drawers (5): https://go.magik.ly/ml/vr6h/ Main Camera: https://shop-links.co/1754696005976721339 FAVORITE Lens right now: https://shop-links.co/1754696005286447409 Lens Adapter for GH5: https://shop-links.co/1754696006107520142 Best Lights: https://amzn.to/3adDo7B Diffuser for Best Lights: https://amzn.to/2Tarfe5 Good Lights: https://amzn.to/2TuDjaa Vlog Cam(Great Starter for YT): https://amzn.to/2PBgeOm Good Mic: https://amzn.to/2NkeNpR Best Mic: https://amzn.to/2PyJ1FP AWESOME LENSES FOR MY PHONE! : https://shop-links.co/1754696009072833955 Tripod: https://shop-links.co/1754696008219826685