Using Perplexity AI to Reverse Engineer a $500M Marketing Strategy

Marketing Against the Grain October 16, 2025
Video Thumbnail
Marketing Against the Grain Logo

Marketing Against the Grain

@matgpod

About

Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Hubspot's SVP of Marketing), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.

Video Description

*Reverse engineer your work with our guide to Perplexity AI:* https://clickhubspot.com/wgp Ep. 371 Ever wondered, “How do they do it?” when you spot amazing ads or flawless email marketing from your favorite brands?  Kipp dives into the underrated hack every marketer should know: instantly reverse engineering any company’s marketing strategy using AI. Learn more on how to unlock the secrets behind breakthrough campaigns with browser-based agents, get tactical tips on AI ad creation tools, and learn to quickly analyze competitors' tech stacks and conversion architectures to grow your business faster. Mentions Grüns ⁠https://gruns.co Perplexity Comet Browser ⁠https://www.perplexity.ai/comet Loop marketing https://www.hubspot.com/loop-marketing Icon ⁠https://icon.com Meta Ads ⁠https://business.meta.com Atria ⁠https://tryatria.com Northbeam ⁠https://www.northbeam.io Timestamps 00:00 AI Ads Analysis with Perplexity 04:23 AI-Powered Browser-Based Insights 07:27 Optimizing Conversion Architecture Strategies 10:35 Marketing Playbook for AI Era Host Links: 📲Kipp Bodnar, https://twitter.com/kippbodnar 📲Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke. About the Show Kipp Bodnar, HubSpot’s CMO and Kieran Flanagan Hubspot's SVP of Marketing, lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.

Upgrade Your iPhone Experience

AI-recommended products based on this video

Loading...
BASESAILOR iPhone 16 16e Car Charger Adapter 3Pack,USB to USBC Connector Type C Female to A Male Cable Converter for iPhone 15 14 Pro Max Plus,Apple Watch 10,Airpods 4,iPad mini 7,Samsung Galaxy S25

BASESAILOR iPhone 16 16e Car Charger Adapter 3Pack,USB to USBC Connector Type C Female to A Male Cable Converter for iPhone 15 14 Pro Max Plus,Apple Watch 10,Airpods 4,iPad mini 7,Samsung Galaxy S25

(7,876)
$11.99
FREE delivery Sat, Jun 14 on your first order
500+ bought in past month
Loading...
URVNS 240W USB C Car Charger, Super Fast Charging 4-Ports PD3.1 140W/PD3.0 100W PPS 45W QC65W Type-C Car Adapter for MacBook Pro Laptop iPhone 15 14 Max iPad Samsung Galaxy S24/23/22 Pixel etc

URVNS 240W USB C Car Charger, Super Fast Charging 4-Ports PD3.1 140W/PD3.0 100W PPS 45W QC65W Type-C Car Adapter for MacBook Pro Laptop iPhone 15 14 Max iPad Samsung Galaxy S24/23/22 Pixel etc

(114)
$57.36$49.99
Prime$5.48 delivery Mon, Jun 16
Loading...
UGREEN 130W Car Charger USB C Fast Charger PD3.0 QC4.0 PPS Fast Charging Car Adapter with 100W USB C Cable Compatible with Dell XPS, MacBook, iPhone 16 15 14 Pro Max, Galaxy S25 S24 Ultra, iPad Pro

UGREEN 130W Car Charger USB C Fast Charger PD3.0 QC4.0 PPS Fast Charging Car Adapter with 100W USB C Cable Compatible with Dell XPS, MacBook, iPhone 16 15 14 Pro Max, Galaxy S25 S24 Ultra, iPad Pro

(4,725)
$31.99
500+ bought in past month
Loading...
VANMASS [85+LBS Strongest Suction & Clip] 2025 Upgrade Car Phone Holder [Patent & Safety Certs] Cell Phone Mount Truck Stand for Dashboard Windshield Vent for iPhone 16 Pro Max 15 14 13 12 Samsung

VANMASS [85+LBS Strongest Suction & Clip] 2025 Upgrade Car Phone Holder [Patent & Safety Certs] Cell Phone Mount Truck Stand for Dashboard Windshield Vent for iPhone 16 Pro Max 15 14 13 12 Samsung

(54,882)
$32.25
FREE delivery Mon, Aug 25 on your first order
1K+ bought in past month
Loading...
2Pack 10ft iPhone Charger 90 Degree Lightning Cable Right Angle Long USB Charging Cord Compatible with Apple iPhone 14 13 12 11 Pro Max XS XR X 8 7 6 5 Plus iPad iPod

2Pack 10ft iPhone Charger 90 Degree Lightning Cable Right Angle Long USB Charging Cord Compatible with Apple iPhone 14 13 12 11 Pro Max XS XR X 8 7 6 5 Plus iPad iPod

(2,193)
$14.24
FREE delivery Sat, Jun 14 on your first order
400+ bought in past month
Loading...
Magnetic Wireless Charger for iPhone: Fodable 3 in 1 Charging Station for Multiple Apple Devices - Travel Charging Pad Dock for Apple Watch iPhone 16 15 14 13 12 Pro Max Plus & Airpod Global Recycled Standard

Magnetic Wireless Charger for iPhone: Fodable 3 in 1 Charging Station for Multiple Apple Devices - Travel Charging Pad Dock for Apple Watch iPhone 16 15 14 13 12 Pro Max Plus & Airpod Global Recycled Standard

(656)
$49.99
PrimeFREE delivery Sat, Jun 14
100+ bought in past month
Loading...
Magnetic Wireless Charger for iPhone - 3 in 1 Mag-Safe Charging Station for Multiple Devices Apple - Charger Stand Dock for Apple Watch iPhone 16 15 14 13 12 Pro Max Plus Airpods

Magnetic Wireless Charger for iPhone - 3 in 1 Mag-Safe Charging Station for Multiple Devices Apple - Charger Stand Dock for Apple Watch iPhone 16 15 14 13 12 Pro Max Plus Airpods

(750)
$59.99
PrimeFREE delivery Sat, Jun 14
Loading...
iPhone Charger [Apple MFi Certified] 3FT, 3Pack USB A to Lightning Cable Braided Fast Charging Apple Cord Compatible with iPhone 14 13 12 11 Pro Max XS XR X 8 7 6 5 Plus iPad/iPod/AirPods

iPhone Charger [Apple MFi Certified] 3FT, 3Pack USB A to Lightning Cable Braided Fast Charging Apple Cord Compatible with iPhone 14 13 12 11 Pro Max XS XR X 8 7 6 5 Plus iPad/iPod/AirPods

(5,626)
$17.99
FREE delivery Sat, Jun 14 on your first order
50+ bought in past month
Loading...
Spigen Case for iPhone 17 Case, Ultra Hybrid MagFit [Anti-Yellowing, Magsafe Compatible] Designed for Apple iPhone 17 Case (2025) - Clear White ClimatePartner certified

Spigen Case for iPhone 17 Case, Ultra Hybrid MagFit [Anti-Yellowing, Magsafe Compatible] Designed for Apple iPhone 17 Case (2025) - Clear White ClimatePartner certified

(2,190)
$18.99
FREE delivery Sat, Sep 20 on your first order
Loading...
Spigen Case for iPhone 15, iPhone 14, and iPhone 13, Ultra Hybrid MagFit Designed for Apple iPhone 15/14/13 - Crystal Clear

Spigen Case for iPhone 15, iPhone 14, and iPhone 13, Ultra Hybrid MagFit Designed for Apple iPhone 15/14/13 - Crystal Clear

(1,204)
$20.99
FREE delivery Sat, Sep 20 on your first order
100+ bought in past month
Loading...
2Pack 10ft iPhone Charger 90 Degree Lightning Cable Right Angle Long USB Charging Cord Compatible with Apple iPhone 14 13 12 11 Pro Max XS XR X 8 7 6 5 Plus iPad iPod

2Pack 10ft iPhone Charger 90 Degree Lightning Cable Right Angle Long USB Charging Cord Compatible with Apple iPhone 14 13 12 11 Pro Max XS XR X 8 7 6 5 Plus iPad iPod

(2,193)
$14.24
FREE delivery Sat, Jun 14 on your first order
400+ bought in past month
Loading...
Magnetic Wireless Charger for iPhone: Fodable 3 in 1 Charging Station for Multiple Apple Devices - Travel Charging Pad Dock for Apple Watch iPhone 16 15 14 13 12 Pro Max Plus & Airpod Global Recycled Standard

Magnetic Wireless Charger for iPhone: Fodable 3 in 1 Charging Station for Multiple Apple Devices - Travel Charging Pad Dock for Apple Watch iPhone 16 15 14 13 12 Pro Max Plus & Airpod Global Recycled Standard

(656)
$49.99
PrimeFREE delivery Sat, Jun 14
100+ bought in past month
Loading...
Magnetic Wireless Charger for iPhone - 3 in 1 Mag-Safe Charging Station for Multiple Devices Apple - Charger Stand Dock for Apple Watch iPhone 16 15 14 13 12 Pro Max Plus Airpods

Magnetic Wireless Charger for iPhone - 3 in 1 Mag-Safe Charging Station for Multiple Devices Apple - Charger Stand Dock for Apple Watch iPhone 16 15 14 13 12 Pro Max Plus Airpods

(750)
$59.99
PrimeFREE delivery Sat, Jun 14
Loading...
iPhone Charger [Apple MFi Certified] 3FT, 3Pack USB A to Lightning Cable Braided Fast Charging Apple Cord Compatible with iPhone 14 13 12 11 Pro Max XS XR X 8 7 6 5 Plus iPad/iPod/AirPods

iPhone Charger [Apple MFi Certified] 3FT, 3Pack USB A to Lightning Cable Braided Fast Charging Apple Cord Compatible with iPhone 14 13 12 11 Pro Max XS XR X 8 7 6 5 Plus iPad/iPod/AirPods

(5,626)
$17.99
FREE delivery Sat, Jun 14 on your first order
50+ bought in past month
Loading...
Anker 332 USB-C Hub (5-in-1) with 4K HDMI Display, 5Gbps - and 2 5Gbps USB-A Data Ports and for MacBook Pro, MacBook Air, Dell XPS, Lenovo Thinkpad, HP Laptops and More

Anker 332 USB-C Hub (5-in-1) with 4K HDMI Display, 5Gbps - and 2 5Gbps USB-A Data Ports and for MacBook Pro, MacBook Air, Dell XPS, Lenovo Thinkpad, HP Laptops and More

(11,639)
$23.99
FREE delivery Sat, Jun 14 on your first order
1K+ bought in past month
Loading...
OHLPRO Tablet Holder for Car, iPad Holder for Car Air Vent Mount, Universal Dashboard Windshield 2-in-1 Cradle TPU Suction Sticky Gel for iPad/iPad mini Samsung Galaxy Size 6"- 10.5" iPad Car Holder

OHLPRO Tablet Holder for Car, iPad Holder for Car Air Vent Mount, Universal Dashboard Windshield 2-in-1 Cradle TPU Suction Sticky Gel for iPad/iPad mini Samsung Galaxy Size 6"- 10.5" iPad Car Holder

(1,961)
$22.99$15.09
FREE delivery Tue, Jun 17 on your first order
50+ bought in past month
Loading...
Magnetic Car Mount Air Vent Cell Phone Holder, Universal Vehicle Dash Dashboard Ac Airvent Cellphone Magic Stand with Clip Hook, for iPhone 16 15 Samsung Lenovo Google etc

Magnetic Car Mount Air Vent Cell Phone Holder, Universal Vehicle Dash Dashboard Ac Airvent Cellphone Magic Stand with Clip Hook, for iPhone 16 15 Samsung Lenovo Google etc

(128)
$21.99
FREE delivery Tue, Jun 17 on your first order
Loading...
AINOPE Phone Holder for Car Vent 2025 Gravity Air Vent Car Phone Holder Mount for iPhone 17 Pro Max Vent Clip Hand Free Cell Phone Car Mount for iPhone Air 17 16 Pro Max Samsung S25 Car Accesorries

AINOPE Phone Holder for Car Vent 2025 Gravity Air Vent Car Phone Holder Mount for iPhone 17 Pro Max Vent Clip Hand Free Cell Phone Car Mount for iPhone Air 17 16 Pro Max Samsung S25 Car Accesorries

(30,765)
$18.98
FREE delivery Sat, Jan 3 on your first order
2K+ bought in past month
Loading...
Miracase Car Phone Mount, [2025 Upgraded Strong Military Grade Suction Cup] Long Arm Phone Holder for Car Dashboard Windshield Vent, Hands Free Cell Phone Holder Compatible with All Mobile Phones Global Recycled Standard

Miracase Car Phone Mount, [2025 Upgraded Strong Military Grade Suction Cup] Long Arm Phone Holder for Car Dashboard Windshield Vent, Hands Free Cell Phone Holder Compatible with All Mobile Phones Global Recycled Standard

(63,968)
$24.99
FREE delivery Sat, Jan 3 on your first order
4K+ bought in past month
Loading...
Spigen Case for Galaxy S25 Case, Tough Armor (Ai) MagFit [Wireless Charging] Compatible with MagSafe - Black

Spigen Case for Galaxy S25 Case, Tough Armor (Ai) MagFit [Wireless Charging] Compatible with MagSafe - Black

(2,126)
$28.99
FREE delivery Sat, Jun 14 on your first order
500+ bought in past month
Loading...
Spigen Case for iPhone 16 Case, Tough Armor Designed for Apple iPhone 16 - Black

Spigen Case for iPhone 16 Case, Tough Armor Designed for Apple iPhone 16 - Black

(126)
$22.99
FREE delivery Sat, Jun 14 on your first order
50+ bought in past month
Loading...
Spigen Case for iPhone 16 Pro Case, Tough Armor [MagFit] Compatible with MagSafe - Black

Spigen Case for iPhone 16 Pro Case, Tough Armor [MagFit] Compatible with MagSafe - Black

(341)
$32.99
FREE delivery Sat, Jun 14 on your first order
Loading...
Spigen Case for iPhone 16 Plus Case, Tough Armor (AI) [MagFit] Compatible with MagSafe - Black

Spigen Case for iPhone 16 Plus Case, Tough Armor (AI) [MagFit] Compatible with MagSafe - Black

(818)
$29.99
FREE delivery Sat, Jun 14 on your first order
Loading...
soundcore P31i by Anker, Real-Time Adaptive Noise Cancelling, Hi-Res Sound, Translation Earbuds, 50H Playtime, Wireless Earbuds, Bluetooth Earphones, Spatial Audio, Fast Charging, IP55 ClimatePartner certified

soundcore P31i by Anker, Real-Time Adaptive Noise Cancelling, Hi-Res Sound, Translation Earbuds, 50H Playtime, Wireless Earbuds, Bluetooth Earphones, Spatial Audio, Fast Charging, IP55 ClimatePartner certified

(105)
$39.99
FREE delivery Thu, Nov 27
Loading...
Apple AirPods Pro 2 Wireless Earbuds, Bluetooth Headphones, Active Noise Cancellation, Transparency, Personalized Spatial Audio, High-Fidelity Sound, H2 Chip, USB-C Charging

Apple AirPods Pro 2 Wireless Earbuds, Bluetooth Headphones, Active Noise Cancellation, Transparency, Personalized Spatial Audio, High-Fidelity Sound, H2 Chip, USB-C Charging

(26,678)
$259.99$194.99
FREE delivery Wed, Aug 20
5K+ bought in past month
Loading...
3 in 1 Charging Station for iPhone, Wireless Charger for iPhone 16 15 14 13 12 11 X Pro Max & Apple Watch - Charging Stand Dock for AirPods Global Recycled Standard

3 in 1 Charging Station for iPhone, Wireless Charger for iPhone 16 15 14 13 12 11 X Pro Max & Apple Watch - Charging Stand Dock for AirPods Global Recycled Standard

(30,415)
$30.39
Prime
1K+ bought in past month
Loading...
3 in 1 Charging Station for iPhone, Wireless Charger for iPhone 16 15 14 13 12 11 X Pro Max & Apple Watch - Charging Stand Dock for AirPods (Blue) Global Recycled Standard

3 in 1 Charging Station for iPhone, Wireless Charger for iPhone 16 15 14 13 12 11 X Pro Max & Apple Watch - Charging Stand Dock for AirPods (Blue) Global Recycled Standard

(27,328)
$39.99
PrimeFREE delivery Sat, Jun 14
100+ bought in past month
Loading...
Wireless Charger for iPhone- 3 in 1 Charging Station for iPhone 16/15/14/13/12/Pro Max/Pro/Mini/Plus, Apple Watch 10/9/8/7/SE/6/5/4/3/2/1/Ultra2/Ultra, AirPods pro/2/3/4

Wireless Charger for iPhone- 3 in 1 Charging Station for iPhone 16/15/14/13/12/Pro Max/Pro/Mini/Plus, Apple Watch 10/9/8/7/SE/6/5/4/3/2/1/Ultra2/Ultra, AirPods pro/2/3/4

(27)
$27.99
FREE delivery Sat, Jun 14 on your first order
Loading...
Magnetic Wireless Charger for iPhone - 3 in 1 Mag-Safe Charging Station for Multiple Devices Apple - Charger Stand Dock for Apple Watch iPhone 16 15 14 13 12 Pro Max Plus Airpods

Magnetic Wireless Charger for iPhone - 3 in 1 Mag-Safe Charging Station for Multiple Devices Apple - Charger Stand Dock for Apple Watch iPhone 16 15 14 13 12 Pro Max Plus Airpods

(750)
$59.99
PrimeFREE delivery Sat, Jun 14
Loading...
4-in-1 Wireless Magnetic Power Bank 10800mAh Portable Charger with iWatch Charger, QC4.0+20W PD Fast Charging USB C Battery Pack for Magsafe, iPhone 16/15/14/13/12 Series, Apple Watch etc. (White)

4-in-1 Wireless Magnetic Power Bank 10800mAh Portable Charger with iWatch Charger, QC4.0+20W PD Fast Charging USB C Battery Pack for Magsafe, iPhone 16/15/14/13/12 Series, Apple Watch etc. (White)

(581)
$42.95
PrimeFREE delivery Sat, Jun 14
Loading...
eazpower for Magsafe Power Bank 10000mAh, Magnetic Battery Pack Wireless, 20W PD Fast Charging, Compact Portable Charger with Built-in Cables and Stand for iPhone 16/15/14/13/12/ Apple Watch/Airpods

eazpower for Magsafe Power Bank 10000mAh, Magnetic Battery Pack Wireless, 20W PD Fast Charging, Compact Portable Charger with Built-in Cables and Stand for iPhone 16/15/14/13/12/ Apple Watch/Airpods

(330)
$39.99
PrimeFREE delivery Sat, Jun 14
200+ bought in past month
Loading...
iPhone Charger Fast Charging [Apple MFi Certified] USB C to Lightning Cable 6FT USBC to Lightning Cable Nylon Braided Type C Cord for iPhone 14 13 12 11 Pro Max XR XS X 8 7 6 Plus SE, iPad

iPhone Charger Fast Charging [Apple MFi Certified] USB C to Lightning Cable 6FT USBC to Lightning Cable Nylon Braided Type C Cord for iPhone 14 13 12 11 Pro Max XR XS X 8 7 6 Plus SE, iPad

(4,036)
$8.99
FREE delivery Sun, Jun 29 on your first order
2K+ bought in past month