Want To Be a Content Creator? Watch this.

Video Description

💡 Superstar creators/youtubers like David Dobrik, Charli D'Amelio and Emma Chamberlain are earning big bucks from the creator economy. While their earnings seem so out of the world, it actually makes a lot of economic sense. Economist Sherwin Rosen called this the "economics of superstars" in the 80's. A creator economy is a winner-take-all market, where the superstars will get all the praise, but the rest will struggle to reach the same level of success. With the help of positive feedback loops, the algorithm will mostly drive attention to the big creators for views, or how brands will only work with big creators for ads. With more money and more ad revenue, the creators will create more content and their following will grow as well. This is why the economy of superstar isn't the most fair. But there's hope in the superstar creator economy. You will have to stand out in new niches in order to break the spell. For example, Matt D'Avella was one of the first few creators on minimalism. Same thing with Mr. Beast and Graham Stephan. This video is only showing a simple economic theory. A journey of a creator or an influencer involves more than that. #creators #economics #behavioraleconomics #influencer -- 🔖 This video essay was inspired by: ROSEN, SHERWIN. “The Economics of Superstars.” The American Scholar, vol. 52, no. 4, 1983, pp. 449–460. JSTOR, www.jstor.org/stable/41210977. Accessed 17 Mar. 2021. -- 🎵 Music / Footages used in video: Fantasia Fantasia by Kevin MacLeod Link: https://incompetech.filmmusic.io/song/3737-fantasia-fantasia License: https://filmmusic.io/standard-license Marty Gots A Plan by Kevin MacLeod Link: https://incompetech.filmmusic.io/song/4992-marty-gots-a-plan License: https://filmmusic.io/standard-license Backbay Lounge by Kevin MacLeod Link: https://incompetech.filmmusic.io/song/3408-backbay-lounge License: https://filmmusic.io/standard-license -- ✌️ Subscribe to our channel here https://www.youtube.com/margins?sub_confirmation=1 — 👉 Follow Marg!ns: Facebook: https://www.facebook.com/marginsyoutube Instagram: @marginsyoutube Tiktok (new): @marginsyoutube Twitter: Coming Soon — About Marg!ns: Margins (stylized as Marg!ns) is an up-and-coming educational channel about how behavioral economics plays a role in businesses. The channel's namesake, "margins", is an important buzzword in finance, accounting and economics. Our goal is to inspire and empower entrepreneurs and startups. — About the creator: Just a 20-something CPA sharing what he loves, and he wants the world to feel the love too!