Wharton Prof. Jonah Berger: How to Change Anyone's Mind

Video Description

In the second installment of the Wharton School Press' "Meet the Authors" interview series, host Prof. Peter Fader talks with Prof. Jonah Berger about Berger's book, "The Catalyst: How to Change Anyone's Mind." This conversation originally streamed live on the Wharton School's LinkedIn page. Topics covered in the interview and book include: – What it means to be a catalyst, from personal development to organizational change – The five things that get in the way of change and how to respond – How to start a change-oriented conversation effectively Learn more about the book: http://whr.tn/catalyst Learn more about the "Meet the Authors" series and the Wharton School Press, Wharton's book publishing arm: http://whr.tn/meettheauthors​ #Wharton #Catalyst #persuasion #marketing ----- Founded in 1881 as the world’s first collegiate business school, the Wharton School of the University of Pennsylvania is shaping the future of business by incubating ideas, driving insights, and creating leaders who change the world. With a faculty of more than 235 renowned professors, Wharton has 5,000 undergraduate, MBA, executive MBA, and doctoral students. Each year 18,000 professionals from around the world advance their careers through Wharton Executive Education’s individual, company-customized, and online programs. More than 99,000 Wharton alumni form a powerful global network of leaders who transform business every day. Learn more about Wharton: https://www.wharton.upenn.edu/ Subscribe to the Wharton YouTube channel: https://www.youtube.com/user/thewhartonschool/?sub_confirmation=1