What Drives the Need for In-Building Cellular Coverage?

Video Description

People spend close to ninety percent of their time indoors, and about eighty percent of cellular phone use takes place inside a building. Wireless connectivity is widely considered to be the fourth utility as necessary and expected as access to water, electricity, and gas. For individuals, mobile phone use and cellular connectivity isn't just for calling. The top uses for mobile devices are Internet search or a web browsing, texting, phone calls, listening to music, using social media apps, sharing and sending photos and videos, banking, shopping, GPS for navigation and location-based services, video calls, and payment apps. For businesses, the top benefits of cellular connectivity include increased flexibility and mobility for employees, customers, and vendors. To accomplish all we want and need to do, it's clear we need to be connected. For individuals in their home, indoor connectivity via Wi-Fi works and is trusted. But once you move outside a known location to a larger space and/or public location, connecting to Wi-Fi is troublesome.There are security issues associated with public access, and there's the hassle of logging into multiple networks as you move around. Businesses, public services, and schools have issues as well. Maintaining a collection of Wi-Fi access points, especially publicly accessible ones, can put a burden on internal IT resources, people, and hardware, pose a risk to internal data and systems, impact efficiency as employees, vendors, robots, and other devices encounter delays moving from network to network, and delay emergency response if overwhelmed. Bringing cellular coverage to all parts of a building is a great way to accomplish connectivity goals. As part of a complete wireless strategy, public cellular is essential in large or publicly accessible buildings. It allows people and devices to seamlessly connect and stay connected as they go about their business. Bringing public cellular services from all the major carriers into a building takes advantage of the billions of dollars spent by major operators to build a robust macro network that delivers an excellent user experience. This is what Nextivity does. We bring the power of the real cellular network inside the building, offering connectivity in the same way we've come to expect when outside. No logging in, no searching for a window, and no hassle. Devices just work. Now that we understand the human business drivers for indoor cellular coverage, let's look at why this need is growing from the technical side. It's actually fairly simple. Modern materials as well as natural materials such as brick and stone block signals. So do mountains, other buildings, and weather conditions. Add in furnishings as well as energy efficiency treatments, and everywhere you turn there is something reflecting, absorbing, or interfering with signal getting from the tower to the interior of a building or parking structures. The more we strive to make buildings energy efficient, the more we need nextivity in building cellular coverage solutions. Global building floor space is estimated to be over two hundred forty six billion square meters and growing, especially in developing areas of the world. In the US alone, there are more than five point nine million commercial buildings containing more than ninety six billion square feet. More than sixty percent of that space is used for warehouse and storage, retail, offices, and education. That's a lot of space and a lot of people with poor cellular access for the ninety percent of the time they are indoors. As the world continues to change, nextivity is changing too. Keeping up with network improvements, construction practices, and the evolving needs of humans to deliver seamless wireless connectivity to the places we spend our time. Nextivity, Smarter by Design.