Why Half The World Uses WhatsApp

Enrico Tartarotti โ€ข December 6, 2023
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Enrico Tartarotti

@enricotartarotti

About

Hey ๐Ÿ‘‹ I'm Enrico and on this channel I break down the design, psychology and behind the scenes of the technology that we use everyday. I'm an ex-Product Manager (Amazon, Maze) turned tech Founder ( www.flask.do ) with an obsessive passion about understanding technology. --- For Brands & Partners If you're a brand trying to reach tech founders, C-suites, designers, VCs, engineers and tech professionals, you can reach out for sponsorships at: [email protected]. My audience is global with strong (32% US) focus. Featured on The Verge and collaborated with several tech companies, mostly in software. Some companies I worked with: Notion, Lovable, Raycast, Vanta, Akiflow, Surfshark, Incogni, Hostinger, Masterworks, Skillshare, Epidemic Sound, CleanMyMac X, LTX Studio The product I'm building: www.flask.do Instagram: https://www.instagram.com/thisisenri Learn how I make my videos: enricotartarotti.com/storybehind

Video Description

Learn EXACTLY how I make my videos: https://www.enricotartarotti.com/storybehind?utm_source=desc Instagram: https://www.instagram.com/thisisenri -------- ๐Ÿ“ฎ Behind the scenes and nuggets on my free newsletter: https://www.enricotartarotti.com/email-club ๐Ÿ’ป My gear and tech setup: https://www.enricotartarotti.com/tech -------- ๐Ÿ–– Hey! I'm Enrico and on this channel I go behind the scenes of the design, psychology and stories behind tech and making stuff on the internet. I'm a tech Product Manager, builder of things made of pixels. WhatsApp is a weird one. It's the most innocuous and boring app ever, with no crazy features, seemingly so similar to thousands of other chat apps, but it managed to break out of the noise and become the messaging standard for most of the world. How? In this video I go behind the scenes of WhatsApp, to understand the secret behind its success, how it got to 2B users with such a small team and their unique product philosophy

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