Why Hyatt is Leaning into Luxury | Behind the Business
About
No channel description available.
Video Description
From a single Los Angeles motel to a multi-billion-dollar global chain, Hyatt is redefining the meaning of luxury. After leading the company for almost two decades, CEO Mark Hoplamazian gives us an inside look at the hotel operator’s newest frontier: a full-scale brand reorganization designed for the next generation. By shifting from real estate ownership to high-margin luxury experiences, Hyatt is doubling down on the future of luxury travel. In this episode of Behind the Business, Fortune’s Matt Heimer explores how Hoplamazian and Hyatt are navigating transformation in a shifting travel landscape. Hyatt Hotel’s extensive portfolio features over 1,450 hotels and resorts spread across over 80 countries, ranging from more affordable standard hotel rooms to luxury all-inclusive resorts. Now, in order to meet shifting travel trends and remain competitive among rivals many times its size, Hyatt is nearing the final stages of a full-scale brand reorganization. Here’s why Hyatt is selling real-estate and investing in luxury, experiences, and tech-backed trip planning to book the next generation of travelers. 00:00 – Hyatt’s Bets on Brand-building 01:10 – Hyatt’s History 01:30 – Intro to CEO Mark Hoplamazian 01:45 – Hyatt’s Asset-Light Strategy 02:57 – Hyatt’s 5-Brand Strategy 03:30 – Hyatt Leans Into Luxury Travel 04:18 – Hyatt Leads in Luxury 04:41 – Intro to the Chicago Athletic Club 05:43 – Growth of Experiential Travel 06:06 – Hyatt’s Recent Acquisitions 06:54 – World of Hyatt’s Experiences 07:35 – 2026 Travel Trends 08:10 – Maintaining Consistent Consumer Experiences 08:42 – AI, Data, and Intent-Based Search 09:31 – Hyatt’s Next Chapter Subscribe to Fortune's YouTube: http://www.youtube.com/subscription_center?add_user=FortuneMagazineVideo Subscribe to Fortune: https://fortune.com/subscribe/?utm_source=youtube&utm_medium=social&utm_campaign=video-description Fortune Magazine is a global leader in business journalism with 55 million monthly page views and a readership of nearly 32 million, with major franchises including the Fortune 500 and the Fortune 100 Best Companies to Work For. The new Fortune video channel dives into personal stories from business owners and entrepreneurs becoming successful in business and sharing their tips to help you reach your goals. Website: http://fortune.com/ Facebook: https://www.facebook.com/FortuneMagazine Twitter: https://twitter.com/FortuneMagazine TikTok: https://www.tiktok.com/@fortune
Upgrade Your Everyday
AI-recommended products based on this video
Kasa Smart Outdoor Smart Plug by TP-Link (KP400) - Smart WiFi Outlet with 2 Sockets, IP64 Waterproof, Works with Alexa and Google Home, 2.4GHz WiFi Required, No Hub Required, Sunset & Sunrise Offset
Monster Wireless Earbuds, Bluetooth 5.4 in Ear Stereo Headphones, Built-in Mic for Crystal Clear Call, 32H Playtime, Comfortable Fit, Fast Charging, Waterproof Earphones for Sports, Black
Wireless Earbuds, Sports Bluetooth Headphones, 80Hrs Playtime Ear Buds with LED Power Display, Noise Canceling Headset, IPX7 Waterproof Earphones for Workout/Running Z(Black)
Monster N-Lite 217 Wireless Earbuds, Immersive Stereo Sound, Bluetooth 6.0 in-Ear Headphones, Built-in Smart Noise Cancelling Mic for Clear Calls, Comfortable Fit, 32H Playtime, IPX6 Waterproof, Black
Wireless Earbuds, Bluetooth 5.4 Headphones with 50H Playback, Deep Bass Stereo Ear Buds Clear Calls with LED Power Display, Wireless Headphones with Noise Cancelling Mic for Phone/Laptop, Carbon black
Brita Stainless Steel Premium Filtering Water Bottle, BPA-Free, Reusable, Insulated, Replaces 300 Plastic Water Bottles, Filter Lasts 2 Months or 40 Gallons, Includes 1 Filter, Carbon - 20 oz.
Simple Modern Filtered Water Bottle | Insulated Stainless-Steel Carbon Filter Travel Water Bottles | Reusable for Clean Drinking Water On The Go | 24oz, Sea Glass Sage
FITVII Health & Fitness Tracker (Answer/Make Calls), Smart Watch with 24/7 Heart Rate and Blood Pressure, Sleep Tracking Monitor, 120+ Sport Mode Activity Tracker
AYATAHA AYATAHA Smart Watch for Kids, Smartwatch Fitness Tracker for Boys Girls, Children's Activity Watch 37 Sports Modes SMS Notification, HD Full Touchscreen IP67 Waterproof, Blue
Iaret Iaret Smart Watch for Women, 1.83" HD Fitness Tracker with 4 Bands, Answer/Make Calls, Heart Rate/Sleep/SpO2/Step Tracking, 100+ Sport Modes, Android/iPhone Compatible Gift (Rose Gold)
Smart Watch for Men Women 1.8" Fitness Tracker, Bluetooth Call, DIY Dial, Heart Rate Sleep Blood Oxygen Monitor, 100+ Sports Modes, IP68 Waterproof Smartwatch for Android iPhone, Alexa Built-in
Hand Warmers 2 Pack, 14000mAh Rechargeable Hand Warmers, Electric Hand Warmer Reusable, Portable Power Bank USB Hand Warmers 4 Levels 8 Heating, Gifts for Raynauds Ski Golf Camping
Hand Warmers Rechargeable, 10000mAh Electric Heated Gloves Power Bank Portable Graphene Handwarmers Pouch with 3 Levels & Double-Sided Heating for Hunting Camping Golf Xmas Gifts for Women Men Kids
2Pack Rechargeable Hand Warmer, 8000mAh Electric Hand Warmer Power Bank, Portable USB-C Hand Warmer for Pocket, Reusable Hand Warmer Up to 8 hrs Each, Warm Gift for Men Women, for Hunting, Camping
GTOCE Portable Charger,40000mAh Power Bank with 22.5W Fast Charging LED Digital Display Battery Pack with 6 Outputs 2 Inputs, Type C Powerbank Portable Charger for iPhone 16 pro Samsung AirPods,Black
Monster Sleep Ear100 Ear Buds, Sleep Earbuds with Stereo Sound, Design for Side Sleeper, 32H Playtime, Bluetooth 6.0, ENC Noise Cancelling, IPX6 Waterproof Mini Headphones, White
Monster Sleep Ear100 Ear Buds, Sleep Earbuds with Stereo Sound, Design for Side Sleeper, 32H Playtime, Bluetooth 6.0, ENC Noise Cancelling, IPX6 Waterproof Mini Headphones, Black
Monster Sleep Ear100 Ear Buds, Sleep Earbuds with Stereo Sound, Design for Side Sleeper, 32H Playtime, Bluetooth 6.0, ENC Noise Cancelling, IPX6 Waterproof Mini Headphones, Black
Hydroponics Growing System Indoor Garden - Herb Garden with Grow Light, 15 Pods Stainless Steel Indoor Garden Kit, Auto Timer, Gardening Gift for All Ages
Umbra Triflora Hanging Planter for Window, Indoor Herb Garden, Set of 5, White/Black
Large Hydroponics Growing System 14 Pods, Indoor Herb Garden with LED Grow Light, 5L Water Tank, Hydroponic Grow Kit with 3 Auto-Timers, Rotatable Light Panel and Child Lock for Home School Gardening
Hanging Planter Hanging Plant Holder, 6 Inch 4 Indoor Plant Pots, Wall/Window Plant Hanger Indoor Herb Garden
slopehill Multi Hair Stylers & Hair Straightener - 2 in 1 Wet to Dry Air Straightener and Hair Dryer Combo with High Speed Air + Rapid Heat-Up + Customizable Temperature(Pink)
Hi.FANCY Portable Laptop Stand with Dual Cooling Fans for 14-17inch Laptops, Grey, 23.5 x 25.9 x 0.95cm
Laptop Stand for Desk, Adjustable Laptop Riser ABS+Silicone Foldable Portable Laptop Holder, Ventilated Cooling Notebook Stand for 10-15.6” Laptops,Tablet-Black
JETech 5 in 1 Case for Samsung Galaxy S25 Ultra 5G with 2-Pack Each Tempered Glass Screen Protector and Camera Lens Protector, Non-Yellowing Shockproof Bumper Phone Cover (Clear)
TAURI for iPhone 17 Pro Max Case 6.9" with 1-Pack Screen Protector, Camera Lens Full Protection, Military-Grade Protection, Shockproof Transparent Back Bumper Phone Cover - Clear Global Recycled Standard
TAURI for iPhone 17 Pro Case 6.3" with 1-Pack Screen Protector, Camera Lens Full Protection, Military-Grade Protection, Shockproof Transparent Back Bumper Phone Cover - Clear Global Recycled Standard
JOINPAYA 1Set Rechargeable Hand Warmer Hand Heater for Winter Heating Levels Compact
Shakven Rechargeable Hand Warmer | Cute Comfortable Portable Hand Warmers,Ergonomic Adjustable Energy-Efficient Small Heater for Travel, Outdoor, Winter
OCOOPA IP45 Waterproof Hand Warmer Rechargeable, Up to 15hrs Heat,10000mAh Durable Quick Charge Electric Hand Heater, PD Compatible, 3 Levels for Outdoors, Heavy Duty, H01-PD PRO
