Why Japanese People Don't "Want" Things Anymore

Louis Zhao July 14, 2025
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Exploring Japan’s low desire society phenomenon, a term first introduced by Kenichi Ohmae. We trace its evolution from Japan’s post-war economic miracle through the 1990s asset bubble burst and the ensuing lost decades. Discover how risk aversion among Japanese youth has led to cash hoarding, sexless marriages, record-low fertility rates, and a culture of ‘low desire’. Through the contrasting stories of Alexander the Great and Diogenes, we unpack the paradox of ambition vs. authenticity, and ask what it means to live a fulfilling life. Subscribe to my Email Newsletter to get the scripts to my video essays and other good stuff: https://letter.thelouiszhao.com/subscribe Join my community to get exclusive content and early access to videos: https://www.patreon.com/theLouisZhao Patron shoutout! Thank you Ilia Zaitsev, Cornelia Rensi from the “卓(desk)” tier! Thank you Alberto Manni, Etho E.M, Louis Pan, Eugene Yavaev, Megan Frazier, Chris from the “茶(tea)” tier! Thank you Agnes Fortin, Irene Elisabeth Hitchcock from the “米(rice)” tier! Your support means more to me than you know! 00:00 Intro 01:28 Japan’s Economic Miracle 02:52 Bubble Burst 05:22 Lost Decades 07:58 The Economic Problem 08:58 Headache for Politicians 10:23 Individual’s Perspective 11:54 The Philosophical Paradox 12:25 Ancient Greek Stories 14:25 “Amount” as an Answer 15:19 “Authenticity” as an Answer 19:47 Conclusion

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