Video Description

Gamtae is one of South Korea's rarest seaweeds. For centuries, this earthy, sweet seaweed was mainly harvested and eaten raw by locals in the Seosan region. Today, thanks to the efforts of Ju-hyeon Song and her family business, Badasoop, it's become a hit among Michelin-starred chefs in South Korea and abroad. But with gamtae's unpredictable harvests and rising prices, turning this small industry into a thriving business presented a challenge. So how did Ju-hyeon take gamtae from local delicacy to worldwide sensation, in spite of everything? And why is it so expensive? For more information on Francie, check out their website: https://www.franciebrooklyn.com/ ------------------------------------------------------ #seaweed #soexpensive #businessinsider MORE SO EXPENSIVE VIDEOS: 4 Of The World's Most Expensive Calligraphy Tools | So Expensive | Business Insider Marathon https://youtu.be/s9Vvir2oNIg Why India's $12 Million Cricket Bat Industry Is Fueled By UK Trees | So Expensive | Business Insider https://www.youtube.com/watch?v=b5k2ewUwInc Why These Giant Oak Barrels Are The Key To Making Some Of The World's Most Expensive Wine https://www.youtube.com/watch?v=ug9IA4lE-3I Business Insider tells you all you need to know about business, finance, tech, retail, and more. Visit our homepage for the top stories of the day: https://www.businessinsider.com Business Insider on Facebook: https://www.facebook.com/businessinsider Business Insider on Instagram: https://www.instagram.com/insiderbusiness Business Insider on Twitter: https://www.twitter.com/businessinsider Business Insider on Snapchat: https://www.snapchat.com/discover/Business_Insider/5319643143 Business Insider on TikTok: https://www.tiktok.com/@businessinsider Why Michelin-Starred Chefs Are Paying Premium For One Of Korea's Rarest Seaweeds | So Expensive