Why Smashburgers Are Everywhere

Video Description

Download the CFO's Guide for AI and Machine Learning for FREE at https://netsuite.com/ModernMBA Thin, crispy, and seared to order, smashburgers are more than just a food trend. Even though consumers are eating out less and the fast food giants are stumbling -  it’s these tiny smashburger concepts that are thriving.  For only a few extra dollars, more Americans are ditching Big Macs and Whoppers in favor of these fresher, smashed, local alternatives.   Customer retention at McDonald’s, Burger King, and Wendy’s have plummeted and their executives are panicking.  But smashburgers are not a new invention.  Shake Shack, Five Guys, and Culver’s have built their empires on it since the 2000s.  Los Angeles has been the birthplace for food trends of the last decade like frozen yogurt, bubble tea, and hot chicken.  It was here in 2018 when the smashburgers gained popularity as a fresher, tastier variation sold exclusively by a few individuals out of their driveways.  The business gained legitimacy as the first movers grew their viral pop-ups into lean, multi-million-dollar brick-and-mortar concepts over the past 7 years.  It’s only in LA where the smashburger market is most mature, quality is highest, and competition is fiercest.  With low barriers to entry, owners rush into neighborhoods to stake market share. In this Modern MBA Original, we’re going boots-on-the-ground to understand what it takes to win from the small first-time restaurateur to the market leader who built the city’s largest independent chain— growing to 11 stores in 5 years one patty at a time. ============================= Featured Businesses ============================= 🍔 Proudly Serving (Matt) https://www.proudlyservingla.com https://www.instagram.com/proudlyservingla 🍔 Ban Ban Burger (Katy) https://banbanburger.com https://www.instagram.com/banbanburger/?hl=en 🍔 Bungraze (Raj & Neil) https://www.bungraze.com https://www.instagram.com/bungraze/ 🍔 For the Win (Santos & Peter) https://forthewinla.com https://www.instagram.com/forthewinla/ ============================= Support Modern MBA - we're 100% independent, self-funded, and committed to making business education free to all. ============================= ☕ Tip: https://buymeacoffee.com/modernmba ☕ Patreon: https://patreon.com/modernmba 🤳🏻 TikTok: https://www.tiktok.com/@modernmba 🤳🏻 Instagram: https://www.instagram.com/modern.mba/ 🤳🏻 Reddit: https://www.reddit.com/r/modernmba/