Why Value Based Pricing is the Best Pricing Strategy

TK Kader β€’ December 3, 2020
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Why value based pricing is the best pricing strategy | You know what's great about SaaS businesses? The margins. Once you build the software and put it into the cloud, the net additional cost of bringing on more customers is relatively negligible. But at the same time, there is ONE underlying cost to this. The cost is that, as SaaS founders, we tend to undervalue our products. And we tend to underprice what we should be charging. So in this episode, I'm going to walk you through how to get around that with value based pricing and why I think it's the best pricing strategy for SaaS startups. ~~~~ MY FREE STARTUP STRATEGY GUIDE πŸ‘‡ https://tkkader.com/yt/startup?utm_content=valuebasedpricing Accelerate Your Path to $3m ARR by Joining My SaaS Go-to-Market Program πŸ‘‡ https://tkkader.com/yt/gtm?utm_content=valuebasedpricing ~~~~ VIDEOS MENTIONED The Most Successful SaaS Pricing Models (How to Price Your Product Effectively) -- https://www.youtube.com/watch?v=5qoh77m6vn8 ~~~~ JOIN THE UNSTOPPABLE LEGION, SUBSCRIBE TO MY CHANNEL πŸ‘‡ https://www.youtube.com/channel/UCUseoG3kofRLS6WoUaL_15w?sub_confirmation=1 ^^ I drop an episode EVERY Sunday, Wednesday, and Thursday to help startup founders, like you, become Unstoppable in your life and business. Share this video with a friend: https://youtu.be/0RxuRIkU5N4 ~~~~ PLAYLISTS TO WATCH NEXT 1) SCALE AND GROW YOUR SAAS STARTUP WITH AN UNSTOPPABLE GTM Playlist: Unstoppable Sales Funnel - https://www.youtube.com/watch?v=Qne7Jdtr7qA&list=PLinI31g4OKHjOHHqeCASTjGRmsbxqaSn4 Playlist: Startup Growth Hacking - https://www.youtube.com/watch?v=L6xtqZnqRfA&list=PLinI31g4OKHiRO3KZD3BPn3DyS8MEcrve Playlist: SaaS Startup Tips - https://www.youtube.com/watch?v=98vye4o9NNk&list=PLinI31g4OKHhF3TLhNnPPshoRsYR1xVLb Playlist: Get Your Saas Business to Product-Market Fit - https://www.youtube.com/watch?v=2_FS5w7LIHo&list=PLinI31g4OKHhvAUNG8FYsA-Ohwn9sys_X 2) CREATE AND EXECUTE ON AN UNSTOPPABLE STRATEGY FOR YOUR STARTUP Playlist: Startup Planning & Strategy - https://www.youtube.com/watch?v=lY-1CxIz9Z4&list=PLinI31g4OKHjyRoS8QgQxasQ_NfV4tdyk Playlist: Find Investors and Raise Capital - https://www.youtube.com/watch?v=Sgr9m8qxl5Q&list=PLinI31g4OKHioWXLCrtk_ASmDN4eH2kbL 3) QUITTING YOUR JOB AND STARTING A SAAS BUSINESS πŸŽ₯ Playlist: How to Quit Your Job & Start a SaaS Business - https://www.youtube.com/watch?v=PGrxuPAObts&list=PLinI31g4OKHjJB7LMO6rVTBBQXRiE_REn πŸŽ₯ Playlist: Best Jobs in Your 20s & How to Navigate a Career Change in Your 30s - https://www.youtube.com/watch?v=5rxvrYaXeaY&list=PLinI31g4OKHgpB0ej8mzdWDIM4GcS7vOk 4) RUN YOUR LIFE LIKE A PRO ATHLETE TO MANAGE FOR BURNOUT AND DRIVE PEAK PERFORMANCE AS A STARTUP FOUNDER πŸŽ₯ Playlist: Be More Proactive in Life - https://www.youtube.com/watch?v=LUE5fJwa2uk&list=PLinI31g4OKHjWdOCbdw0jwV_gO670peqA πŸŽ₯ Playlist: Burnout Prevention & Recovery - https://www.youtube.com/watch?v=4gViNxxnFKQ&list=PLinI31g4OKHja8K71v4p-HW15HDVN4lXN πŸŽ₯ Playlist: How to Deal With Sunday Scaries - https://www.youtube.com/watch?v=D-2BlejUn0g&list=PLinI31g4OKHjZYHfAqNhrRangvPpIUenS ~~~~ WHO IS TK? AND WHY DID HE START UNSTOPPABLE? πŸ‘‡ https://youtu.be/qW9u_T4zSH8 ^^ How I quit my finance job, built, scaled and sold a venture backed startup, and then helped sell the company that bought mine for $4.75bn. Here’s my crazy founder story. ~~~~ GET A FREE COPY OF MY AMAZON INTERNATIONAL BEST-SELLING BOOK ACROSS 12 CATEGORIES AND 7 COUNTRIES INCLUDING THE UNITED STATES: β€œHow to Punch the Sunday Jitters in the Face” πŸ‘‡ https://tkkader.com/yt/book ~~~~ Say hi on social πŸ‘‹: Like us on Facebook: https://getunstoppable.com/facebook DM me on Instagram: https://getunstoppable.com/instagram Follow me on Twitter: https://getunstoppable.com/twitter TWEET THIS VIDEO: https://ctt.ac/mfn_Y #tkkader #valuebasedpricing #pricingstrategies

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