Why White Truffles Cost $7000/KG (We Went to See)

Fallow November 20, 2025
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Fallow

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We're Jack and Will & we run Fallow, Roe & FOWL restaurants in London. For enquiries, contact [email protected]

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We travelled deep into the forests of Istria, Croatia to hunt for white truffles – one of the rarest and most expensive ingredients in the world. With the help of Zak, Britain’s top truffle supplier, and legendary local hunter and truffle dealer Ivan, we experienced the real world of white truffle hunting: the secrecy, the difficulty, the danger, and the incredible moments when a dog finally strikes gold. This isn’t a staged “tourist truffle hunt.” This is the real thing: hours in the woods, hidden locations, unpredictable dogs, and massive truffles worth hundreds (sometimes thousands) of euros. We even found a monster truffle — and then cooked an insane white truffle fried chicken with truffle honey butter to finish the day. If you’ve ever wondered how white truffles are found, why they’re so expensive, or what they actually taste like, this film is your answer.