You’re Not Ready for the Next Phase of Social Media

Kallaway October 9, 2025
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About

I help builders grow their businesses faster. I've spent the last few years obsessing over content strategy, distribution & growth. I currently generate 30M views/month on my personal channels (1B+ views total) and have worked with brands like Meta, Google, Adobe, Nvidia, Salesforce, and countless tech startups. On this channel, I breakdown marketing playbooks & content strategies for growing businesses from $1 to $100M in revenue. I like to go broad (psychology) and deep (tactics). If you're looking for ways to grow your business faster, you'll like this channel. If you want to build a YouTube channel like mine: https://kallaway.co/youtubeacademy I'm also building a software tool to help all creators make better content, faster: https://sandcastles.ai If you want to improve your content, I put together a free 5 day email course breaking down my content virality formula I used to drive billions of views: https://viralityblueprint.com

Video Description

Get my free guide on how to make viral videos (1M+ followers, 1B+ views): https://viralityblueprint.com Use Sandcastles to grow 10x faster on social media (try free): https://sandcastles.ai Get my full system for how to grow faster on YouTube (designed for business owners): https://kallaway.co/youtubeblueprint In this video, I walkthrough the 6 biggest social media trends that I see coming in the next few years. The first one was my prediction that we will get new social platforms in the next few years. I recorded this a couple days before Sora 2 came out. Whaddaya know RESOURCES MENTIONED: 1. Sandcastles (social media supertool): https://sandcastles.ai 2. Sandcastles Tutorials/Demos: https://help.sandcastles.ai/ 3. Cult-Brand Video: https://www.youtube.com/watch?v=auPtvaoibgk 4. Brand Social Team Video: https://www.youtube.com/watch?v=Vcqgw5zWtDQ 5. WavyWorld (free content community for business owners): https://skool.com/wavyworld Video Time Stamps: 0:00 Intro 0:39 Trend #1: New Social Platforms 6:49 Trend #2: Creator Moats 9:54 Trend #3: Sticky Personal Brands 12:51 Trend #4: Quality vs Quantity 21:01 Trend #5: Test Is Best 23:57 Trend #6: Content R&D Teams 25:40 Summary ------------------------- SHORT-FORM VIDEO (IG, TIKTOK, LINKEDIN, YOUTUBE, FACEBOOK): • Try Sandcastles, my short-form research & storytelling tool that will help you grow 10x faster on social media (free trial): https://sandcastles.ai • Take my Short-Form Hooks Masterclass (2 hours long, comes with 37 pages of notes and 400+ hook database) - https://lu.ma/sfa-hooks • Hire my short-form video editors - https://forms.gle/TAYRJkV116Q5xois9 • Join my Short-Form Academy (designed for business owners to build a social media content machine that turns views into leads & sales) - https://shortform.academy LONG-FORM VIDEO (YOUTUBE) • Get my Complete YouTube System (designed for business owners to build a Youtube content machine that turns views into leads and sales): https://kallaway.co/youtubeblueprint • Hire My YouTube Strategist (Ideas, Titles, Thumbnails) - https://forms.gle/5SRPsikwE3RR21Ep8 • Hire My Thumbnail Designer - https://forms.gle/GJp2XmUmVM9dxZzYA • Hire My YouTube Video Editors - https://forms.gle/TAYRJkV116Q5xois9 ---------- Follow me (1M+ followers) For Content/Marketing Strategy: • Instagram: https://www.instagram.com/kallawaymarketing • TikTok: https://tiktok.com/@kallawaymarketing • YouTube: https://www.youtube.com/@kallawaymarketing • LinkedIn: https://www.linkedin.com/in/kanekallaway • X: https://www.x.com/kanekallaway • Threads: https://www.threads.net/kallaway For Tech & AI: • Instagram: https://instagram.com/kallaway • YouTube: https://youtube.com/@kallawaytech • TikTok: https://tiktok.com/@kanekallaway

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