曾打敗愛迪達、僅次NIKE，今年股價卻腰折，瑜伽褲王者lululemon怎麼了？【8分鐘看懂天下】Ep.18
天下雜誌 video
•
November 28, 2024
天下雜誌 video
@cwvideoAbout
天下，不只是一本雜誌，我們經營的是「信任」。 1981 年創辦，天下的使命是追求更公平、美好的社會， 用積極、前瞻、放眼天下的角度，找出問題的真相，提出解決的可能性。 我們相信，媒體在社會發展路上，扮演一束冷靜的聲音。 鏡頭是我們新的筆桿，影像是我們新的語言， 持續關注全球趨勢、科技脈動，與時事議題，幫您掌握最領先的觀念。
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掌握大事趨勢 #8分鐘看懂天下 運動服飾品牌lululemon(露露檸檬)，靠著獨特機能布材質瑜伽服，一度超越愛迪達，成為僅次NIKE的全球第二大體育服飾品牌，不過股價在今年卻腰折，曾經的瑜伽服王者怎麼了？回顧它的崛起與下坡，其實都跟台灣廠商有著密不可分的關聯。 【這集看懂】 1. lululemon如何崛起？為何強盛？ 2. 今年急速走下坡的原因 3. 在中國逆勢成長的策略與風險 4. 最大贏家台廠的厲害之處 【各段重點】 00:00 瑜伽服王者怎麼了？ 01:04 回顧lululemon崛起之路 02:41 才擠下愛迪達，為何走下坡？ 04:15 中國門市破百間，逆勢成長的關鍵 06:00 撐起品牌核心的台灣關鍵技術 《天下雜誌》影音系列節目 #8分鐘看懂天下 ，與你一起用8分鐘掌握世界趨勢，了解重要大事，隔週四晚上8點準時上架。🌟提醒開啟cc字幕🌟 【深入了解】 瑜伽服之王lululemon股價大跌四成 創辦人後悔沒有入股這家台廠 https://canelle1028.pse.is/6rsgah 今年中國業績漲4成，Lululemon為什麼受中國人歡迎？ https://canelle1028.pse.is/6rsgp6 紡織股王儒鴻不僅幫亞馬遜做衣服 還能用AI機器人染布 https://canelle1028.pse.is/6rspl4 【製作團隊】 監製：李洛梅 主持：陳文越 採訪：吳靜芳、鄧凱元 撰稿：陳文越 視覺統籌：張志彬 攝影：張志彬、俞子堯、林有成 剪輯：張志彬 社群：蔣岑苹 #lululemon #瑜伽 #露露檸檬 #瑜伽褲 #NIKE #愛迪達 ►按小鈴鐺通知 搶先看，精采獨家全面掌握！ ►需要字幕的朋友，請記得開啟CC字幕 ！ ================================= 更多精采內容請見： ◎天下雜誌：http://www.cw.com.tw ◎天下雜誌 video：http://www.cw.com.tw/video ◎天下雜誌 video FB 粉絲專頁：https://ppt.cc/flhPQx ◎天下雜誌 IG http://bit.ly/2R6jfL6 ◎天下雜誌網路書店：https://www.cwbook.com.tw/
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