涼了!茅臺神話,跌破1499元!經銷商哭暈在廁所:賣一瓶賠一瓶!黃牛好日子到頭了!茅臺官宣「斷分銷」,茅臺+電商夾擊,靠倒酒躺賺的玩法要涼?

點亮經訊 January 1, 2026
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點亮經訊

@dljx

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仁者見仁 智者見智 解析政經時事

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玩完!國酒茅臺!跌破1499!大家更不敢買了……渠道讓利、民間囤貨放量,價格連連破防!經銷商哭暈在廁所:賣一瓶虧一瓶,十幾年從沒見過這陣勢。 曾被視為「硬通貨」的飛天茅臺,如今正遭遇前所未有的價格滑鐵盧。比在2021年3800元/瓶高峰時期的價格腰斬還要多一刀。 更令市場震驚的是,進入11月後,飛天茅臺在短暫回暖後再度「跳水」——11月20日,箱裝飛天茅臺批發價跌至1640元/瓶,單日跌幅超過50元。而在電商平臺上,飛天茅臺的價格底線被一再擊穿:淘寶、拼多多甚至出現了1499元的「搶購價」。 從神壇跌落的不僅是茅臺。飛天茅臺的暴跌引發了行業海嘯,五糧液、瀘州老窖、洋河等頭部酒企近十年來首次出現負增長,18家A股白酒上市公司業績集體下滑。 頭部品牌失速、價格倒掛、經銷商虧損,白酒行業似乎陷入寒冬。這究竟是一次周期性的市場調整,還是白酒行業正在經歷一場不可逆轉的結構性變革? 「前幾天收的茅臺,才放了不到一周,一瓶就虧100多。」做白酒回收的陳舟,由於最近的價格波動,決定暫時停收飛天茅臺。他說,報價低了客戶不肯賣,報價高了又怕自己賠錢。 近日,隨著飛天茅臺價格持續下探,像陳舟這樣暫停回收的黃牛不在少數。連嗅覺最敏銳的市場投機者都選擇退出,釋放了強烈的看空信號。 而在整個流通鏈條中,承受更大壓力的是茅臺經銷商。單看飛天茅臺,出廠價從過去的819元、969元漲到現在的1169元,哪怕從過去每瓶3000元跌到現在的1600元,理論上都還是賺的。點亮經訊, 照亮認知 仁者見仁 智者見智 #中國房地產#中國經濟#點亮經訊 #國酒茅臺 解析政經時事 追求真相,專業分析,獨立思考,建立願景! 更多資訊內容: 金融經濟: https://www.youtube.com/playlist?list=PLn0zccPSamymNyVG6PUaii4EPldsBRBK4 科技經濟: https://www.youtube.com/playlist?list=PLn0zccPSamynH9ziFh8fK2hP_3OuIilR9 房地產經濟: https://www.youtube.com/playlist?list=PLn0zccPSamymK7fXpnA-LyMHmeP7XhSIm

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