AB Testing Case Study | Google and Spotify Data Scientists | Data Science Interview

Video Description

🚀 Land your dream data job using https://datainterview.com/. ====== ✅ Details ====== 🤔 "How would you design an AB test to decide whether to change the color of the 'Buy Now' button from orange to green on Amazon.com?" Dan (Ex-Google/PayPal Data Scientist) and Felicia (Spotify Data Scientist) partnered up to create a discussion video and technical design doc on how to approach an AB test problem based on Amazon's shopping experience. The video is a preview of the entire discussion covering: 1. Problem Statement 2. Background (User Journey, User Target) 3. Hypothesis Statement (Success Metric, Guardrail Metrics) 4. Experiment Design (MDE, Power, Alpha, Sample Size) 5. Running an Experiment (Ramp Up, Validation Checks) 6. Launch Decision (Decision Tree, Post-Launch) If you want to see the entire discussion and get access to AB testing courses, case course, product SQL course, Slack group and much more, make sure to check out https://datainterview.com/ 👍 Feel free to subscribe, like and share! ====== ⏱️ Timestamps ====== 0:00 Intro 06:11 Problem Statement 08:18 Background 14:15 Hypothesis Statement ====== 📚 Other Useful Contents ====== 1. Principles and Frameworks of Product Metrics | YouTube Case Study https://medium.com/datainterview/principles-and-frameworks-of-product-metrics-youtube-case-study-ff63257a82d3 2. How to Crack the Data Scientist Case Interview https://medium.com/datainterview/principles-and-frameworks-of-product-metrics-youtube-case-study-ff63257a82d3 3. How to Crack the Amazon Data Scientist Interview https://medium.com/datainterview/crack-the-data-scientist-case-interview-by-an-ex-google-data-scientist-f44da750cffe ====== Connect ====== 📗 LinkedIn (Felicia) - https://www.linkedin.com/in/feliciarutberg/ 📗 LinkedIn (Dan) - https://www.linkedin.com/in/danleedata/ 📘 Medium (DataInterview) - https://medium.com/datainterview