Bob Moesta - Jobs-to-be-Done Find Out the Why!

Video Description

Join Bob Moesta at the Just Product Conference for an enlightening talk on going Deeper as a Product Manager where he will explore advanced techniques in the Jobs to be Done framework to uncover deeper customer insights and drive meaningful innovation. Through compelling examples and case studies, discover how to enhance your product by truly understanding the nuanced needs and motivations of your users. Top three takeaways from Bob Moesta’s talk: 1. **Find your customers’ struggling moments and own them**. These moments are the keys to unlocking product innovation. 2. **Focus on the progress your customers are trying to make** rather than just the features of your product. 3. **Learn what to suck at**. You can’t be perfect at everything, so prioritize what will deliver the most value. 👉 Get your tickets for the next just product: https://www.product-masterclass.com/events/just-product 0:00 Intro 1:11 Bobs Way to JTBD 5:05 5 Skills of Great Innovators 6:38 Jobs to be Done 8:43 Hire Products 11:08 Conecep1: Supply Side vs. Demand Side 17:59 Concept 2: Forces 24:20 Concept 3: Timeline 26:50 Case Study Intercom 38:15 Case Study invideo AI 43:38 3 Things to Remember