Cooper Simson: Why Most A.I. Startups Fail (And How To Avoid It)

Video Description

AI used to feel like a “someday” technology. Now it’s a power tool founders can use this weekend to build real products, validate ideas, and even qualify leads while they sleep. In this episode, I’m joined by Cooper Simson of Martell Ventures to talk about the real front lines of AI: shutting down a profitable AI startup, spotting bad ideas in a hype cycle, and using AI to build, sell, and iterate faster—without getting lost in the noise. Topics we cover: - When AI actually “caught fire” and why development is becoming commoditized - How Cooper turned grant writing into an AI startup (and why he shut it down even though it was working) - Practical signals it might be time to wind down your product or pivot - The difference between product validation and true product–market fit - What Martell Ventures looks for in founders (domain expertise + speed of action) - Common AI founder mistakes: copycat products, no defensibility, and one-and-done tools - Why so many founders struggle with sales (and how to sell problems, not features) - How to use AI to 10x your output: system prompts, voice-to-text tools, and AI lead qualifiers - A simple 2-step playbook to go from idea → customer conversations → weekend MVP - Cooper’s own “just get started” moment building a Shopify sales-tax tool for his fiancée’s business Chapters: 0:00 – Introduction 1:30 – Cooper’s first AI startup: grant-writing software in the “GPT 1.0” days 5:30 – Knowing when to shut down a ‘working’ business (government risk, sunk cost, AI catching up) 10:10 – Rapid Fire Q1: The Post-It note he’d give the next generation (“Just go sell”) 11:35 – Rapid Fire Q2: Mantra when things get hard (glass-half-full & keep the sail up) 12:30 – Rapid Fire Q3: Priorities when everything feels urgent (Eisenhower Matrix in real life) 14:15 – Rapid Fire Q4: Staying motivated when the wins are slow to come 16:10 – Rapid Fire Q5: Cooper’s next Just Get Started moment (Shopify sales-tax tool for his fiancée) 20:45 – What makes an AI idea worth building vs “because we can build it” 24:00 – Common founder mistakes: copycat AI, no defensibility, one-time-use tools & ignoring churn 29:15 – Why founders struggle with sales (and how to sell the problem, not the product) 33:30 – Practical AI for founders: voice tools, system prompts, AI callers & weekend MVPs 39:07 – Two concrete steps to go from idea → conversations → AI-built product Find Cooper Online: Website: ⁠https://www.danmartell.com/ventures/ ⁠ LinkedIn: ⁠https://www.linkedin.com/in/cooper-simson-896957b1/ ⁠ Instagram: ⁠https://www.instagram.com/cooper.simson/ Find your host, Brian, online: Web: ⁠https://brianondrako.com⁠ LinkedIn: ⁠https://www.linkedin.com/in/brianondrako/⁠ If you’re an early-stage B2B Founder, learn to “un-suck” at sales, one newsletter at a time: 📨 Sales Skills For Founders newsletter ⁠https://salesskillsforfounders.beehiiv.com/subscribe⁠ AI startups, AI tools for founders, Martell Ventures, Dan Martell, founder-led sales, early-stage founders, SaaS, product validation, product market fit, defensible products, churn, Shopify sales tax tool, grant writing software, domain expertise, AI lead qualification, Atlas AI caller, Sora video, Just Get Started Podcast, Brian Ondrako, Cooper Simson. Start-ups, Start-up failures