DESIGNING AND SELLING A LINE OF GREETING CARDS - With Rajiv Surendra

Video Description

As an artist, one of the simplest and cost-effective starting points to sell your work is creating greeting cards. I'm packing up my current set of cards that will be sold individually at McNally Jackson Booksellers and Goods For The Study here in New York City. Sets of 5 notecards will be available in my next online sale on February 1st 2026 at www.rajivsurendra.com https://www.rajivsurendra.com/pages/shop 🔴 RECOMMENDED VIDEOS/PLAYLISTS 🎥 VIDEO: My Updated Apartment Tour: https://youtu.be/cwurWeffwNA 🎥 VIDEO: MY NYTimes Storage Organization Tour: https://youtu.be/XmYKT21Oi54 🎥 VIDEO: Tidying Your Mind: https://youtu.be/2-cyLX2eAn0 🎥 VIDEO: How to Wash your Whites: https://youtu.be/R87SIgGC20k 🎥 VIDEO: Wrapping Gifts Using No Tape: https://youtu.be/vm3dR4jhImU 🎥 VIDEO: How To Walk In Public: https://youtu.be/J8ekcTmj9SI 🎥 LIST: Rajiv Surendra's Playlist Season 1: https://www.youtube.com/playlist?list=PL8oeCSojnMR42JWN44vX_hmJ0xCF1ZLG- ★ TABLE OF CONTENTS ★ - 0:00 | Introduction: Car Alarms on Sunday Morning - 0:47 | A Twice-Yearly Task That's Tedious But Enjoyable - 1:08 | Packaging Hundreds of Greeting Cards - 1:27 | Starting My Calligraphy Business 13 Years Ago - 1:40 | Why Greeting Cards Are a Perfect Entry Point for Artists - 2:02 | Low Stakes, High Creative Freedom - 2:25 | My Current Greeting Card Collection - 2:38 | The First Card I Ever Created in New York - 2:45 | A 19th Century Flourish Study - 3:06 | What Is Letterpress Printing? - 3:18 | How Letterpress Plates Are Made - 3:30 | Why I Choose Thick Cotton Paper - 3:52 | The Beautiful Debossed Effect You Can Feel - 4:02 | The Three Cards: Flourished Fish, Love, New York - 4:18 | Making Cards That Feel Like Journal Writing - 4:42 | Why Perfect Computer Fonts Feel Redundant - 5:06 | The Afternoon I Wrote "Love" 30 Times - 5:25 | The Key Was Speed and Confidence - 5:47 | I Wrote It 30 Times to Find the Right One - 6:00 | Pinning Options on the Wall for a Day - 6:16 | Choosing the One with "Flaws" - 6:33 | The Imperfect Space Between V and E - 6:52 | Why Rapid Writing Creates Beautiful Mistakes - 7:21 | The Love Card Design Philosophy - 7:25 | The Niche New York Card - 7:49 | How Often I Write "New York" on Letters - 8:03 | Inspiration from an Old Penmanship Book - 8:18 | The N That Curls Around the EW - 8:27 | The Hook of the Y - 8:38 | Writing New York This Way in My Journal - 8:49 | Where to Buy: McNally Jackson Bookstore - 8:59 | Goods for the Study Stationery Store - 9:08 | Approaching Stores to Carry My Cards - 9:40 | Watching Them Disappear as They Sell - 9:53 | Why Artists Need Greeting Cards - 10:07 | The Pick-Me-Up Artists Sometimes Need - 10:19 | Making Something Completely Ridiculous - 10:34 | Creative Freedom Through Experimentation - 10:43 | The Truth: Sometimes You Need Validation - 10:55 | Working on Not Needing External Approval - 11:06 | Creating Work You Love First - 11:15 | Intrinsic Beauty Attracts People Naturally - 11:25 | The Vain Aspect of Wanting Admiration - 11:38 | Why Greeting Cards Are Low Stakes - 12:37 | Laying Everything Out Efficiently - 12:44 | Using Uline Resealable Polypropylene Sleeves - 12:56 | 1.5 Mil Plastic Sleeves - 13:11 | The Satisfying Process of Packaging - 13:35 | Tearing Off the Adhesive Strip - 13:44 | The Card Is Sealed - 13:48 | 50 Done, 100 More to Go 💡 TOPICS IN THIS VIDEO 💡 - Greeting Card Business - Calligraphy Business Tips - Letterpress Printing - Cotton Paper Cards - Debossing Technique - 19th Century Flourishes - Pen and Ink Drawing - Card Design Process - Handwriting vs Digital Fonts - Imperfect Calligraphy - Rapid Writing Technique - Creative Decision Making - Artist Validation Needs - Low Stakes Art Business - McNally Jackson Bookstore NYC - Stationery Store Wholesale - Product Packaging Process - Uline Packaging Supplies - Polypropylene Sleeves - Small Business Packaging - Artist Pick-Me-Ups - Creative Freedom - Embracing Flaws in Design - Letter Spacing in Calligraphy - Penmanship Books - Victorian Flourished Fish - Valentine's Day Cards - New York Themed Cards - Online Sale Strategy - Artist Self-Doubt - Intrinsic Beauty in Art - Meditative Work Tasks - Efficient Workspace Setup - Selling Art in Retail Stores - Wholesale Card Sales - Monotonous But Enjoyable Tasks - Small Batch Production - Artisan Card Making - Sunday Morning Routines If you enjoy Rajiv's videos and would like to see more, please contribute to the gofundme campaign that is raising the funds to produce the content on this channel: https://gofund.me/fbcb3a22 ✅ Instagram: http://www.instagram.com/rajivsurendra ✅ TikTok: http://www.tiktok.com/@Rajivsurendra_ ✅ Twitter: http://twitter.com/RajivSurendra 🔴 *** ABOUT THIS CHANNEL *** Welcome to my YouTube Channel! I've been immersed in the creative and domestic arts for all my life and its a real honor to be sharing my interests with you. Click here to subscribe: https://www.youtube.com/rajivsurendra 🔎 HASHTAGS #greetingcard #Rajivsurendra #diy #nycsmallbusiness