From Sketch to Logo: My Full Process (Real Client Work)

Video Description

Sponsored by Framer! Build your website today: https://framer.link/willpaterson In this video, I take you behind the scenes of a real client logo design project — from sketching ideas to building a custom typeface and exploring multiple brand directions. If you’re a designer who wants to master the logo design process, check out my Logo Launch Course on Design Academy. 🎓 Learn how to present and sell your logo designs: 👉 Design Academy https://www.designacad.com/ 🔥 The Ultimate Logo Presentation Template: https://assets4d.com/products/the-ultimate-logo-design-presentation-template If there's anything you would like me to cover in a video, then let me know by commenting down below! 🔗 Links Will Paterson: https://linktr.ee/willpaterson Take a look at our store for awesome design resources! https://assets4d.com Join the Reddit crew: https://www.reddit.com/r/WillPatersonDesign/ Become a member: https://www.youtube.com/channel/UCIp9sEZiv36cDG7cEnrVU7Q/join If you would like me to design your logo and company branding, please check out my website for more information! https://www.willpaterson.design Timestamps: 0:00 Intro 0:11 Starting the Concepting Process 0:42 Using a Moodboard and Mind Map 1:07 Defining Open Magic's Brand Tone 1:30 Balancing Serious and Playful 2:01 Designing the Star Icon 2:38 Making the Design Approachable 3:34 Exploring Icon Functionality 4:17 Adding 3D and Interaction Concepts 4:37 Typography Exploration Begins 5:27 Creating a Custom Typeface 6:11 Refining the Brand Font 6:48 Sponsor Message: Framer 7:52 Iterating on Icon Concepts 8:34 Exploring New Visual Directions 9:00 Introducing the Framed Logo Idea 9:34 Developing Shapes and Composition 10:14 Visualizing the Letter "M" with Stars 10:48 Testing 3D Logo Applications 11:03 Emphasizing the Logo Type 11:21 Calligraphy Exploration with Magic 12:01 Refining Calligraphy Digitally 12:22 Building the Final Icon Concept 13:23 Summarizing Ideation Directions 13:47 Preparing for Client Presentation 14:09 Wrapping Up and Next Steps