GA4 Key Events – How to Track Conversions in Google Analytics 4 (2025 Update)

Video Description

Learn how to set up and track conversions using key events in Google Analytics 4 (GA4). This step-by-step tutorial shows you two different ways to configure key events so you can accurately measure your most important website actions – like form submissions, thank you page views, newsletter sign-ups, and purchases. We’ll start by creating a key event directly inside GA4, then we’ll set up a custom event in Google Tag Manager (GTM) to track conversions based on any action you choose. You’ll also see how to pre-configure events, assign values, control counting methods, and view your key event data in GA4 reports. JUMP TO A TOPIC: 00:00 Introduction 00:52 Viewing and enabling key events 03:10 Creating a new key event in GA4 07:01 Finding key events in GA4 reports 08:05 Tracking with Google Tag Manager 13:00 Conclusion YOUR EXTRA RESOURCES: ○ GA4 tutorial series – https://www.youtube.com/playlist?list=PL1vNrn711L8T8HLFj4ghhXydctPMXSv3l ○ GTM tutorial series – https://www.youtube.com/playlist?list=PL1vNrn711L8SnLqvJ_W0sofsVST7ldXXV ○ Analytics Essentials Course (free) – https://www.lovesdata.com/courses/analytics-essentials/ ○ GA4 Course (paid) – https://www.lovesdata.com/courses/google-analytics-4/ Join our courses: https://www.lovesdata.com/courses/ Subscribe for more: http://www.youtube.com/subscription_center?add_user=lovesdata Whether you call them key events or conversions, GA4 gives you the flexibility to measure what matters most. By setting up key events, you can track exactly when someone completes a valuable action and see which channels, campaigns, and landing pages are driving results. With up to 30 key events available per property, you’ll have plenty of scope to track form completions, purchases, and other high-value interactions – all while getting the insights you need to improve your website and marketing performance. TOOLS WE USE AND RECOMMEND: ○ Data connector – https://lovesdata.co/oOWkI ○ Cookie banner – https://lovesdata.co/letON ○ Email platform – https://lovesdata.co/zrLd7 ○ Course platform – https://lovesdata.co/2Zzfq #GA4 #GoogleAnalytics4 #GA4KeyEvents #GA4Conversions #GoogleAnalytics4Conversions #GoogleAnalytics4KeyEvents