Google Analytics 4 Tutorial – How To Get Started with GA4

Loves Data August 8, 2024
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Loves Data

@lovesdata

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Learn how to use Google Analytics, Google Tag Manager, Google Ads, and Looker Studio with Loves Data. We're here to help you get the most out of Google's platforms and your data. And we're about getting to the good stuff and skipping the fluff.

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Learn how to get started with Google Analytics 4 (GA4), including an overview of the interface, and introduction to reports, creating a new account and property, and how to install Google Analytics. In this video, we'll cover everything you need to get started, including a detailed walkthrough of the GA4 interface, an overview of key reports, and a step-by-step guide to creating your account and property. We'll also show you how to add Google Analytics to your website using Google Tag Manager. Plus, there's a quiz at the end to test your knowledge! GOOGLE ANALYTICS TUTORIAL SERIES: Lesson 1: (That's this video) Lesson 2: Check Data, Link Ads & Search Console – https://youtu.be/-lXMJ95KocI Lesson 3: Using Standard Reports – https://youtu.be/HoCVzkyiXe0 Lesson 4: Exploration & Advertising Reports – https://youtu.be/5hC0vF7LIKI Lesson 5: Conversions (Key Events) & Audiences – https://youtu.be/e7WbzjsicLE Lesson 6: Tips & Extra Resources – https://youtu.be/YahJhAXyuPY Subscribe for updates: http://www.youtube.com/subscription_center?add_user=lovesdata YOUR EXTRA RESOURCES: ○ Google Marketing Platform – https://marketingplatform.google.com/about/analytics/ ○ Google's demo account – https://youtu.be/j9qS-BP4Vi4 ○ Google Tag Manager tutorial series – https://www.youtube.com/watch?v=tQDdv_WqCgg&list=PL1vNrn711L8SnLqvJ_W0sofsVST7ldXXV ○ Google Analytics quiz – https://forms.gle/y4BHJzkb7rcsnKLW7 ○ Google Analytics Glossary – https://www.lovesdata.com/blog/google-analytics-glossary ○ Full GA4 Course (paid) – https://www.lovesdata.com/courses/google-analytics-4 ○ Google Tag Manager Course (paid) – https://www.lovesdata.com/courses/google-tag-manager JUMP TO A TOPIC: 00:00 Introduction 00:46 Important interface features and reports 07:06 Creating a new Google Analytics account and property 12:36 Creating a data stream 14:28 Installing Google Analytics on your website 16:09 Install Google Analytics using Google Tag Manager 22:48 Next steps TOOLS WE USE AND RECOMMEND: ○ Data connector – https://lovesdata.co/oOWkI ○ Cookie banner – https://lovesdata.co/letON ○ Email platform – https://lovesdata.co/zrLd7 ○ Course platform – https://lovesdata.co/2Zzfq Join our courses: https://www.lovesdata.com/courses Subscribe to our YouTube channel: http://www.youtube.com/subscription_center?add_user=lovesdata #GoogleAnalytics #GA4Tutorial #GoogleAnalyticsTutorial

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