Migrating to Google Tag Manager – GTM Tutorial Lesson 4

Loves Data March 25, 2025
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Loves Data

@lovesdata

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Learn how to use Google Analytics, Google Tag Manager, Google Ads, and Looker Studio with Loves Data. We're here to help you get the most out of Google's platforms and your data. And we're about getting to the good stuff and skipping the fluff.

Video Description

In this Google Tag Manager lesson, you'll learn how to migrate your existing website tags to GTM using a step-by-step checklist. Whether you're starting fresh or moving from a customized Google Tag setup, this video will help you plan your migration, avoid common pitfalls, and ensure a smooth transition. You'll discover how to identify existing tags, document customizations, add your GTM container, and test everything before publishing. This is the fourth lesson in the GTM training series. EXTRA RESOURCES: ○ Get the Google Tag Manager Glossary – https://lovesdata.co/h5m9a0 ○ Google Tag Manager Guide – https://lovesdata.co/BDBPNk ○ Google Tag Manager Course (paid) – https://www.lovesdata.com/courses/google-tag-manager GOOGLE TAG MANAGER TUTORIAL SERIES: Lesson 1: Getting started – https://youtu.be/aYzO5HJl80s Lesson 2: Adding tags – https://youtu.be/DK5qR841RGs Lesson 3: Preview and debug tags – https://youtu.be/klkHi7AY-0A Lesson 4: (That's this video) Lesson 5: Tracking conversions – https://youtu.be/TDlahsQt-Dk Lesson 6: Track clicks, buttons, and forms – https://youtu.be/oxIV73D5MyM Lesson 7: Cookie banner with GTM – https://youtu.be/sOv6MS67P88 Subscribe for updates: http://www.youtube.com/subscription_center?add_user=lovesdata JUMP TO A TOPIC: 00:00 Introduction 01:05 What is the Google Tag? 02:55 Types of GTM migrations 05:13 GTM migration checklist 10:56 Next steps TOOLS WE USE AND RECOMMEND: ○ Data connector – https://lovesdata.co/oOWkI ○ Cookie banner – https://lovesdata.co/letON ○ Email platform – https://lovesdata.co/zrLd7 ○ Course platform – https://lovesdata.co/2Zzfq Join our courses: https://www.lovesdata.com/courses Subscribe for more videos: http://www.youtube.com/subscription_center?add_user=lovesdata #GoogleTagManager #GTM #TagManager #DigitalMarketing #GoogleAnalytics #WebsiteTracking #GTMSetup #MarketingAnalytics #TagMigration #GTMTraining

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