Google Tag Manager Tutorial for Beginners (2022)

Analytics Mania - Google Analytics & Tag Manager February 1, 2022
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A step-by-step guide on how to get started with Google Tag Manager (and install Google Analytics 4) ⭐ WATCH UPDATED VERSION HERE https://www.youtube.com/watch?v=JeFPvUehQ-E ⭐ If you are working with Google Analytics 4, Google Ads, Facebook Pixel, or other analytics/marketing tracking tools, Google Tag Manager is a must. It lets you manage tracking codes much faster and easier. If you are not sure how or where to get started, this Google Tag Manager tutorial is exactly what you need. In this 1.5-hour video, I'll show you how to: - Create your first container - Create your first tags in GTM (we'll use Google Analytics 4) - How to make sure that your setup works properly - And how to publish those changes (so that Google Analytics would start measuring your website traffic). Additionally, some parts of the video will contain a quick introduction to Google Analytics 4 functionality. === TIMESTAMPS === 00:00 - Intro 00:34 - What is Google Tag Manager? 05:00 - Create an account and container 08:32 - Account overview 12:36 - How to install Google Tag Manager 16:45 - Tags, triggers, and variables 22:10 - Quick introduction to Google Analytics 4 32:07 - Tags. Tracking pageviews with Google Analytics 4 37:59 - Testing tags 48:36 - Publishing tags 53:06 - Implementing custom scripts 55:39 - Quick introduction Google Analytics 4 event tracking 01:03:41 - Triggers 01:11:39 - Event tracking (with GA4) 01:32:14 - What you should do next ⭐⭐⭐ FEATURED RESOURCES ⭐⭐⭐ ✭ Free E-book: Google Tag Manager for Beginners https://www.analyticsmania.com/free-e-book-google-tag-manager-beginners/?utm_medium=video&utm_source=youtube.com&utm_campaign=am%20yt%20-%20gtm%20tutorial%202022 ✭ Course: Google Tag Manager Masterclass for Beginners https://www.analyticsmania.com/courses/google-tag-manager-course-for-beginners/?utm_medium=video&utm_source=youtube.com&utm_campaign=am%20yt%20-%20gtm%20tutorial%202022 === LINKS === Subscribe to our Youtube channel https://www.youtube.com/channel/UCOEX0WT2MJZX3ev954syP3A?sub_confirmation=1 ✭ How to install Google Tag Manager https://www.analyticsmania.com/post/how-to-install-google-tag-manager/?utm_medium=video&utm_source=youtube.com&utm_campaign=am%20yt%20-%20gtm%20tutorial%202022 ✭ Google Tag Manager Preview Mode not Working? Here’s how to fix it https://www.analyticsmania.com/post/google-tag-manager-preview-mode-not-working/?utm_medium=video&utm_source=youtube.com&utm_campaign=am%20yt%20-%20gtm%20tutorial%202022 ✭ Google Analytics 4 tutorial for beginners https://www.analyticsmania.com/post/google-analytics-4-tutorial-for-beginners/?utm_medium=video&utm_source=youtube.com&utm_campaign=am%20yt%20-%20gtm%20tutorial%202022 ✭ Chrome Extension: Tag Assistant Companion https://chrome.google.com/webstore/detail/tag-assistant-companion/jmekfmbnaedfebfnmakmokmlfpblbfdm?hl=en ✭ Documentation: Automatically tracked events in Google Analytics 4 https://support.google.com/analytics/answer/9267735?hl=en ✭ Documentation: Google Analytics 4 recommended events https://support.google.com/analytics/answer/9267735?hl=en ✭ Documentation: Enhanced Measurement Events https://support.google.com/analytics/answer/9216061?hl=en 📕 Free e-book: Getting Started with Google Analytics 4 https://www.analyticsmania.com/p/getting-started-with-google-analytics-4/?utm_medium=video&utm_source=youtube.com&utm_campaign=am%20yt%20-%20gtm%20tutorial%202022 === CONNECT WITH JULIUS & ANALYTICS MANIA === ✭ Facebook https://www.facebook.com/analyticsmania ✭ Twitter https://twitter.com/fedorovicius ✭ Linkedin https://www.linkedin.com/in/fedorovicius Subscribe to our Youtube channel https://www.youtube.com/channel/UCOEX0WT2MJZX3ev954syP3A?sub_confirmation=1 #googleanalytics4 #googletagmanager

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