UTM parameters are not working in Google Analytics 4? Reasons and solutions

Analytics Mania - Google Analytics & Tag Manager June 25, 2024
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If you are tagging your marketing campaigns with UTM parameters (e.g., utm_medium) but you can't see their data in Google Analytics 4, there are several potential reasons. In this video, I explain the most popular issues: * Server redirects * JavaScript redirects * Invalid UTM parameters * UTMs are removed/overwritten on tag/tracking code level * Link with UTM parameters was clicked in the middle of a session * Missing tracking code on a landing page * Consent-related issues === TIMESTAMPS === 00:00 - Intro 00:09 - Reason #1 01:12 - Reason #2 01:59 - Reason #3 03:06 - Reason #4 05:27 - Reason #5 06:14 - Reason #6 07:14 - Reason #7 08:40 - Final words === LINKS === Subscribe to our Youtube channel https://www.youtube.com/channel/UCOEX0WT2MJZX3ev954syP3A?sub_confirmation=1 ⭐⭐ Google Analytics 4 course ⭐⭐ https://www.analyticsmania.com/courses/google-analytics-4-course/?utm_medium=video&utm_source=youtube.com&utm_campaign=am+yt+-+utms+not+working+in+ga4+202024 ✭ Chrome extension: Redirect Path https://chromewebstore.google.com/detail/redirect-path/aomidfkchockcldhbkggjokdkkebmdll?hl=en ✭ Exclude URL query parameters in Google Analytics 4 https://www.analyticsmania.com/post/exclude-url-query-parameters-in-google-analytics-4/?utm_medium=video&utm_source=youtube.com&utm_campaign=am+yt+-+utms+not+working+in+ga4+202024 === CONNECT WITH JULIUS & ANALYTICS MANIA === ✭ Facebook https://www.facebook.com/analyticsmania ✭ Twitter https://twitter.com/fedorovicius ✭ Linkedin https://www.linkedin.com/in/fedorovicius Subscribe to our Youtube channel https://www.youtube.com/channel/UCOEX0WT2MJZX3ev954syP3A?sub_confirmation=1 #googleanalytics #googleanalytics4

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