How to A/B test a pop-up in Klaviyo | Increase website popup conversion rate | Klaviyo tutorial
Kasey Luck
@kaseyluckAbout
Hey there, I'm Kasey Luck. I run Luck & Co Agency (π https://luckandco.agency), where my team and I help e-commerce companies maximize their revenue from email. We only work with e-commerce and DTC brands, and we only do email and SMS marketing (aka OWNED marketing channels). Because of that laser focus, we're able to go really deep into all things email, and on this channel, I share with you our email experiments, email templates, and insights into email marketing strategy and email marketing success rate. My goal is to show you how we increase the e-commerce conversion and retention for 8 and 9-figure brands, and how you can do the same for YOUR growing DTC company. Links: β’ Kasey's Subject Line Vault: https://luckandco.agency/subject-lines-ecommerce-freebie β’ Luck & Co Agency: https://luckandco.agency β’ Kasey's LinkedIn: https://www.linkedin.com/in/kaseyluck/
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Video Description
Try Amped for free to create high-converting popups: https://www.amped.io/?utm_souce=youtube&utm_campaign=kaseylucktutorial2 If you're running an e-commerce store, one of your main goals should be to grow your email list. The bigger your email list, the faster you'll be making revenue (with the right email marketing program, of course). The best way to grow your email list is to build a high-converting popup. And the best way to make your popup convert better is to run split tests, or A/B tests. In this video, I'm showing you step-by-step how to create a pop-up A/B test in Klaviyo. It can get technical, but don't worry: I walk you through every step and explain everything, so that you can start A/B testing your popups today! π± More Klaviyo tutorials: https://www.youtube.com/playlist?list=PL83xkYIOs_JHFPItsxlGc_-h--0IzH5uH π Start on Klaviyo for free: https://bit.ly/3pPzRH0 π Useful materials β’ Use our blueprints for your e-commerce email flows: http://flowmaster.vip β’ Steal the best subject lines (my personal vault): https://luckandco.agency/subject-lines-ecommerce-freebie/ π¬ More videos on email marketing: β’ Email Design Best Practices | Responsive Email Design β https://youtu.be/GSZ16Pwn4n8 β’ Email design trends 2023 β https://youtu.be/Hk6WIQ5lzds β’ The fastest way to grow your email list - and why you shouldn't use it! β https://youtu.be/BtYVNuXKkw0 βοΈ Stay connected: β’ Luck & Co Agency: https://luckandco.agency β’ Kasey's LinkedIn: https://www.linkedin.com/in/kaseyluck/detail/recent-activity/shares/ Chapter: 00:00 In this video 01:08 Why you need to A/B test your signup forms 02:02 Types of A/B tests 03:26 Tools to create popups 04:38 Popup settings 08:54 Creating A/B test 11:26 Key settings for running an A/B test 14:41 2 types of A/B tests 16:45 A/B test results 20:16 Welcome flow settings #kaseyluck #emailmarketing #klaviyo
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