Klaviyo Tutorial: How to Create a HIGH Converting Post-Purchase Flow in 2024
Kasey Luck
@kaseyluckAbout
Hey there, I'm Kasey Luck. I run Luck & Co Agency (π https://luckandco.agency), where my team and I help e-commerce companies maximize their revenue from email. We only work with e-commerce and DTC brands, and we only do email and SMS marketing (aka OWNED marketing channels). Because of that laser focus, we're able to go really deep into all things email, and on this channel, I share with you our email experiments, email templates, and insights into email marketing strategy and email marketing success rate. My goal is to show you how we increase the e-commerce conversion and retention for 8 and 9-figure brands, and how you can do the same for YOUR growing DTC company. Links: β’ Kasey's Subject Line Vault: https://luckandco.agency/subject-lines-ecommerce-freebie β’ Luck & Co Agency: https://luckandco.agency β’ Kasey's LinkedIn: https://www.linkedin.com/in/kaseyluck/
Latest Posts
Video Description
π©βπ» Become an A+ ecommerce email strategist and join our team: https://luckandco.agency/ecomm-email-strategy-intensive-first-access/ π Start on Klaviyo for free: https://bit.ly/3pPzRH0 ππ»Use our blueprints for your e-commerce email flows: http://flowmaster.vip π± More Klaviyo tutorials: https://www.youtube.com/playlist?list=PL83xkYIOs_JHFPItsxlGc_-h--0IzH5uH Are you aware that 80% of first-time customers never return for a second purchase? In this video, I unveil the secrets to retaining customers and getting them to make a repeat purchase using a Klaviyo Post-Purchase flow. I'll be guiding you through the fundamentals of creating a high-converting post-purchase flow in Klaviyo in 2023. Whether you're just dipping your toes into e-commerce or you're a seasoned veteran, this tutorial offers a wealth of practical advice to help you maximize your email and SMS marketing revenue. π Useful materials β’ Use our blueprints for your e-commerce email flows: http://flowmaster.vip β’ Steal the best subject lines (my personal vault): https://luckandco.agency/subject-lines-ecommerce-freebie/ π¬ More videos on email marketing: β’ How to A/B test pop-ups in Klaviyo β https://youtu.be/MvmAAPnIkQc β’ Klaviyo Tutorial: Abandon Cart Flow In 2023 β https://youtu.be/XL4EO3uE59k β’ Secret Klaviyo features you didnβt know about β https://youtu.be/BKzvAgAbJGY β’ Build email list faster! Pop-up ideas that are not discounts β https://youtu.be/gLLxJQKATFQ Timestamps: 00:00 Why it's important 01:19 Plan of the video 02:08 Goals of a post-purchase flow 05:30 Building the post-purchase flow in Klaviyo 13:17 How to personalize emails 16:44 Adding more emails to the flow 18:59 Synchronizing with Shopify and other platforms 20:48 Analyzing flow performance βοΈ Stay connected: β’ Luck & Co Agency: https://luckandco.agency β’ Kasey's LinkedIn: https://www.linkedin.com/in/kaseyluck/detail/recent-activity/shares/ #kaseyluck #emailmarketing #klaviyo
Upgrade Your Everyday
AI-recommended products based on this video

Amazon Echo Show 8 (newest model), With Spatial Audio, Smart Home Hub, and Alexa, Charcoal

Apple AirPods 4 Wireless Earbuds, Bluetooth Headphones, with Active Noise Cancellation, Adaptive Audio, Transparency Mode, Personalized Spatial Audio, USB-C Charging Case, Wireless Charging, H2 Chip

Wireless Earbuds, Bluetooth 5.4 Headphones, True Wireless Stereo Earphones with IPX7 Waterproof, Noise Cancelling Mic, Fast Charging and Comfort Fit Ear Buds for Sports/Workouts - Black

Apple AirPods 4 Wireless Earbuds, Bluetooth Headphones, Personalized Spatial Audio, Sweat and Water Resistant, USB-C Charging Case, H2 Chip, Up to 30 Hours of Battery Life, Effortless Setup for iPhone

Apple AirPods Pro 2 Wireless Earbuds, Active Noise Cancellation, Hearing Aid Feature, Bluetooth Headphones, Transparency, Personalized Spatial Audio, High-Fidelity Sound, H2 Chip, USB-C Charging

Smart Watch for Men/Women, 1.95" AMOLED Fitness Tracker Watches with Bluetooth Calls/Flashlight/100+ Sport Modes Heart Rate/Sleep Monitor Ultra Lightweight Ultrathin Design

Smart Watch for Men Women (Answer/Make Call), 1.96" HD Smartwatch Fitness Activity Tracker, 110+ Sports IP68 Waterproof, Heart Rate/Sleep Monitor/Pedometer/Calories, Fitness Watch for Android iOS
![Apple Watch Series 10 [GPS 46mm case] Smartwatch with Rose Gold Aluminium Case with Light Blush Sport Band - M/L. Fitness Tracker, ECG App, Always-On Retina Display, Water Resistant](https://m.media-amazon.com/images/I/61nNNMI1cFL._AC_UL960_FMwebp_QL65_.jpg)
Apple Watch Series 10 [GPS 46mm case] Smartwatch with Rose Gold Aluminium Case with Light Blush Sport Band - M/L. Fitness Tracker, ECG App, Always-On Retina Display, Water Resistant
![Apple Watch Series 10 [GPS 42mm case] Smartwatch with Jet Black Aluminium Case with Black Sport Band - S/M. Fitness Tracker, ECG App, Always-On Retina Display, Water Resistant](https://m.media-amazon.com/images/I/6105jZyXyPL._AC_UL960_FMwebp_QL65_.jpg)
Apple Watch Series 10 [GPS 42mm case] Smartwatch with Jet Black Aluminium Case with Black Sport Band - S/M. Fitness Tracker, ECG App, Always-On Retina Display, Water Resistant

NOCO Boost GB40: 1000A UltraSafe Jump Starter β 12V Lithium Battery Booster Pack, Portable Jump Box, Power Bank & Jumper Cables - for 6.0L Gas and 3.0L Diesel Engines

UGREEN Nexode Power Bank 20000mAh 130W Portable Charger 72Wh PD Fast Charging 3-Port USB C Battery Pack with TFT Smart Display for MacBook/iPad/iPhone 16/Samsung S24 and More

ANKER 737 Power Bank, 24,000mAh 3-Port Laptop Portable Charger with 140W Fast Charging, Smart Display, for Outdoor Work, Compatible with iPhone 16/15/14 Series, Vision Pro, Samsung, MacBook, and More

VOLTME Portable Charger, Slim 10000mAh 5V/3A Power Bank, USB C in&Out High-Speed Charging Battery Pack, Travel Essentials Dual Output Compatible with iPhone 16 15 14 13 12 Samsung Google iPad etc

Apple AirPods 4 Wireless Earbuds, Bluetooth Headphones, with Active Noise Cancellation, Adaptive Audio, Transparency Mode, Personalized Spatial Audio, USB-C Charging Case, Wireless Charging, H2 Chip

Apple AirPods 4 Wireless Earbuds, Bluetooth Headphones, Personalized Spatial Audio, Sweat and Water Resistant, USB-C Charging Case, H2 Chip, Up to 30 Hours of Battery Life, Effortless Setup for iPhone

Apple AirPods Pro 2 Wireless Earbuds, Active Noise Cancellation, Hearing Aid Feature, Bluetooth Headphones, Transparency, Personalized Spatial Audio, High-Fidelity Sound, H2 Chip, USB-C Charging

Bose QuietComfort Bluetooth Headphones, Wireless Headphones with Active Over Ear Noise Cancelling and Mic, Deep Bass, Up to 24 Hours of Playtime, White Smoke

Barnyard Designs Indoor Herb Garden Planter Set with Tray, Metal Windowsill Plant Pots with Drainage for Outdoor or Indoor Plants, Set/3 (Black)

Eye Contact Web Camera for Desktop Computer β 1080P USB Camera with Microphone & Stand, Center Cam for Laptop or Desktop, Manual Focus, Plug & Play for macOS & WindowsοΌBlackοΌ
![PEHAEL 3+3Pack for iPhone 17 Pro Max Privacy Screen Protector with Camera Lens Protector Full Coverage Anti-Spy Tempered Glass Film 9H Hardness Easy Installation Bubble Free [6.9 inch]](https://m.media-amazon.com/images/I/61PnVkv6KKL._AC_UL960_FMwebp_QL65_.jpg)
PEHAEL 3+3Pack for iPhone 17 Pro Max Privacy Screen Protector with Camera Lens Protector Full Coverage Anti-Spy Tempered Glass Film 9H Hardness Easy Installation Bubble Free [6.9 inch]
![Ailun 3 Pack Screen Protector for iPhone 16 Pro Max [6.9 inch] + 3 Pack Camera Lens Protector with Installation Frame,Sensor Protection,Dynamic Island Compatible,Case Friendly Tempered Glass Film](https://m.media-amazon.com/images/I/815keamN-BL._AC_UL960_FMwebp_QL65_.jpg)
Ailun 3 Pack Screen Protector for iPhone 16 Pro Max [6.9 inch] + 3 Pack Camera Lens Protector with Installation Frame,Sensor Protection,Dynamic Island Compatible,Case Friendly Tempered Glass Film


